PURPOSE

Twinings North America is seeking a Manager, Consumer Insights & Analytics to help shape the future of our portfolio by turning consumer understanding into action. With over 300 years of heritage and a forward-looking mindset, Twinings blends craftsmanship with innovation to deliver superior tea to consumers worldwide.

In this role, you’ll be an integral strategic insights leader partnering closely with Marketing, Innovation, and Commercial teams to define the right questions, lead research, and translate insights into clear, actionable, and strategic recommendations. You’ll connect data from multiple sources— primary consumer research, syndicated data, and analytics to unlock growth opportunities and strengthen brand strategies.

We’re looking for a curious, strategic thinker who can thrive in ambiguity, enjoys connecting the dots, and can influence teams through compelling storytelling. You bring both rigor and creativity-balancing analytics with intuition to drive business impact.

CONTEXT

Twinings North America (US and Canada) has been identified as a strategic focus for global growth, and our ambition is to deliver significant, sustainable growth over the next five years within the wellbeing drinks category.

Twinings is a uniquely decentralized business that operates with local autonomy supported by a global partnership. This allows for local consumer centricity and decision making, backed by a global powerhouse that includes global support for our digital transformation.

We are culturally in sync with our brand ethos of being a vibrant, well-being drinks brand. We are a vibrant and dynamic team that operates with a ‘one team mentality, valuing strong collaboration, ethical integrity, and a passion for winning.

SCOPE

This role is based in our corporate headquarters in Rutherford, NJ, on a hybrid schedule, 3 days per week in office (Tuesday-Thursday) and reports to the Director, Brand Strategy and Insights.

RESPONSIBILITES

• Lead strategic insights and learning agendas aligned to brand and business priorities.
• Design and execute qualitative and quantitative research programs end-to-end.
• Integrate primary research, syndicated data, and analytics into clear, actionable insights.
• Partner with external agencies to deliver projects on time and within budget.
• Take Insights into Action with strategic recommendations that influence decision-making.
• Champion the consumer perspective across innovation, brand, and commercialization decisions

EXPERIENCE/SKILLS

Required:

• 7+ years in consumer insights, market research, or analytics roles
• Strong experience across qualitative and quantitative methodologies
• Must have strong analytical skills and experience with Retail Sales data and HH Panel (Nielsen, Circana, Numerator, etc.)
• Experience with agile platforms (i.e. Zappi, Toluna, etc.) a plus
• Proven ability to connect the dots and synthesize complex data into impactful strategic recommendations.
• Exceptional storytelling and stakeholder influence skills
• Bachelor’s degree required.

Preferred:

• CPG experience and familiarity with syndicated data sources (e.g., Nielsen/Circana-style data)
• Experience integrating multiple data sources into cohesive insights narratives.
• MBA or advanced degree