Role: Media Associate Punjab (Remote)

Experience: At least 1-2 years of work experience

Location: Remote (preferably in Punjab or Lucknow)

Proficiency in reading, writing, and speaking Punjabi (Gurumukhi script) is essential.

Position Overview:

We are seeking a dynamic and creative Media Associate to join our Behaviour Change Team.

The ideal candidate will be responsible for translating our existing behaviour change

campaigns into Punjabi and developing new, engaging content that resonates with our

target audience. The candidate should have the ability to record high-quality voiceovers in

Punjabi, create demo videos using a mobile phone, and leverage AI platforms like Eleven

Labs and Midjourney to enhance production quality.

Proficiency in Gurumukhi script for reading, writing, and spoken Punjabi is essential.

Key Responsibilities:

1. Content Creation and Translation:

● Translate existing behaviour change campaigns into Punjabi, ensuring cultural

relevance and linguistic accuracy.

● Write and ideate new campaigns tailored to the needs and preferences of the target

audience in Punjab.

2. Voiceovers and Video Production:

● Record high-quality voiceovers in Punjabi for various campaign materials.

● Create demo videos using a mobile phone, maintaining professional quality

standards.

3. AI Integration:

● Learn and utilize AI platforms like Eleven Labs and Midjourney to support and

enhance content production.

4. Engagement and Impact:

● Develop content that is compelling and impactful, resonating with the target

audience.

● Ensure content is relatable and easily understood by understanding the needs of

the audience.

5. Visual Design:

● Design visually appealing posters and other visual content that complement and

enhance the campaign's impact.

● Use design tools like Canva or Adobe Express to create impactful visual materials.

6. Collaboration and Strategy:

● Collaborate with cross-functional teams to ensure alignment and consistency in

messaging and campaign objectives.

● Research to gather insights and inform content development and campaign

strategies.

7. Continuous Improvement:

● Continuously evaluate and optimize campaign effectiveness based on user

engagement and behaviour change.

● Stay updated with industry trends and best practices in content creation and

behavioural change campaigns.

8. Documentation and Organization:

● Maintain proper documentation and organization of all content and collateral

produced.

Requirements:

1. Bachelor's degree in communications, journalism, marketing, or a related field.

2. Proven experience in content creation, preferably targeting low-income

communities or rural areas.

3. Exceptional writing skills with the ability to simplify complex concepts for a diverse

audience.

4. Strong visual design skills to create impactful posters and other visual content.

5. Proficient in using design software and content creation tools like Canva or Adobe

Express.

6. Ability to work collaboratively in a fast-paced environment with cross-functional

teams.

7. Strong organizational and time management skills, with the ability to meet

deadlines.

8. Empathy, cultural sensitivity, and a genuine passion for making a positive impact in

the lives of children and parents from low-income backgrounds.

9. Proficiency in reading, writing, and speaking Punjabi (Gurumukhi script) is essential.