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E-Commerce Operations Associate

DNAM Brands is a family-owned and operated owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. As our direct-to-consumer business continues to grow, we are seeking a highly organized and detail-oriented E-Commerce Operations Associate to support the daily operations of our Shopify Plus e-commerce business.

Reporting to the Senior E-Commerce Merchandising Manager, this role is responsible for maintaining product catalogs, supporting product launches, ensuring website accuracy, assisting with merchandising execution, and generating operational reports that help drive business decisions. This is an excellent opportunity for someone who enjoys working behind the scenes, has exceptional attention to detail, and thrives in a fast-paced ecommerce environment.

Responsibilities

Product Catalog Management

Build, maintain, and organize product catalogs within Shopify Plus
Create and update products, variants, pricing, SKUs, UPCs, collections, tags, product descriptions, metafields, SEO information, and product attributes
Perform bulk product uploads and edits using CSV imports and Shopify bulk editing tools
Maintain accurate product information across all ecommerce channels
Ensure consistency across sizing, colors, fabrics, collections, product categories, and merchandising attributes
Conduct quality assurance checks after imports and product updates to ensure data accuracy.

Product Launch Coordination

Support product launches by maintaining launch timelines and readiness checklists
Coordinate with Creative and Marketing teams to ensure product photography, imagery, copy, and digital assets are delivered on time
Verify product pages are complete before launch, including:
- Images
- Pricing
- Product descriptions
- Size guides
- Variants
- Inventory availability
- SEO fields
Perform pre-launch and post-launch quality assurance testing across desktop and mobile devices
Help identify and resolve launch issues before products go live

Merchandising Support

Assist with daily merchandising updates within Shopify Plus
Maintain collections, featured products, product badges, promotional placements, and cross-sell recommendations
Support seasonal launches, promotional campaigns, and homepage merchandising updates
Ensure products are properly categorized and easy for customers to discover

Reporting & Analytics

Generate daily, weekly, and monthly e-commerce reports for leadership
Monitor key business metrics including:
- Best-selling products
- Inventory levels
- Sell-through rates
- New product performance
- Collection performance
- Website traffic
- Conversion trends
Support Google Analytics 4 (GA4) reporting by pulling standard ecommerce reports and identifying unusual performance trends
Maintain reporting dashboards using Excel, Google Sheets, and Shopify Analytics

Shopify Operations & Automation

Support the day-to-day administration of Shopify Plus
Assist in maintaining Shopify automations and operational workflows
Ensure new products, collections, and merchandising updates align with automation rules and business processes
Help troubleshoot operational issues related to product setup, merchandising, or automation workflows
Maintain documentation for ecommerce processes, workflows, and standard operating procedures

Cross-Functional Collaboration

Partner closely with E-Commerce, Marketing, Creative, Inventory Planning, Customer Service, Warehouse Operations, and Production teams
Support product launches, inventory updates, promotional campaigns, and seasonal merchandising initiatives
Communicate launch readiness and operational issues to appropriate stakeholders

Continuous Improvement

Identify opportunities to improve product setup processes, reporting efficiency, and merchandising workflows
Stay current on Shopify Plus features, ecommerce best practices, and emerging digital commerce technologies
Support process improvements that enhance operational accuracy and scalability

Qualifications

Bachelor's degree or equivalent experience in Business, Marketing, E-commerce, Operations, or a related field
2+ years of e-commerce operations or Shopify administration experience
Strong hands-on experience with Shopify or Shopify Plus
Advanced proficiency in Microsoft Excel and Google Sheets, including:
- VLOOKUP/XLOOKUP
- INDEX/MATCH
- Pivot Tables
- Filters
- Data Validation
- CSV Imports & Exports
Experience maintaining product catalogs and performing bulk product uploads
Basic working knowledge of Google Analytics 4 (GA4)
Exceptional attention to detail and strong quality assurance skills
Excellent organizational and time management abilities
Comfortable managing multiple priorities in a fast-paced environment
Strong written and verbal communication skills
Self-motivated with a proactive, problem-solving mindset

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