Job Title: Tasting Room & Events Lead

Department: Tasting Room and Events

Directly Reports to: Tasting Room Manager

Classification: Non-Exempt

Nature of Role & Responsibilities

The Bundschu Company Tasting Room & Events Lead serves as a dynamic ambassador of the Bundschu Co. brand, driven by a passion for outstanding hospitality, customer service, and seamless event execution. This role supports the Tasting Room team and plays a key part in the daily operations of both Gundlach Bundschu and Abbot’s Passage properties. From hosting intimate private tastings to executing large-scale events—including weddings, concerts, and Wine Club gatherings—this role ensures guests receive a warm, memorable experience from start to finish. The ideal candidate thrives in a guest-facing, fast-paced environment, brings a positive and collaborative energy to the team, and is committed to delivering service that reflects the values of Bundschu Co. A flexible schedule, including Saturdays, Sundays and some evenings, is essential.

DUTIES AND RESPONSIBILITIES:

• Event Lead Duties
  1. Lead coordination and execution of BCo events, including Private Tastings, Weddings, Concerts, Wine Club Events and Internal Company Events
  2. Support Private Events team with event setup and breakdown, including POS register and cash management, menu customizations, culinary vendor coordination, opening/closing the property as needed
  3. Host private events independently, responsible for acting as a BCo brand ambassador while hosting private tastings, tours, VIP guests and other private groups, including wedding parties and corporate groups
  4. Accountable for contributing towards departmental sales goals, club signup and data collection targets
  5. Responsible for supporting all onboarding and ongoing training for the Events sales team

• Tasting Room Lead Duties
  1. Provides day-to-day operational assistance to Tasting Room Managers, including opening and closing duties for both Gundlach Bundschu & Abbot’s Passage tasting rooms.
  2. Supports assigning team tasks, problem solving reservations & POS questions, and checking out team members at end of day.
  3. Supports with monitoring team performance, tracking sales successes and recording performance or professionalism incidents
  4. Assists with keeping hospitality spaces clean, organized and well-stocked
  5. Assists Tasting Room Managers with monthly inventory reconciliation of physical stock and the ordering of supplies/ wine inventory (as needed)
  6. Assists with data entry and customer management updates in our POS system
  7. Assists Tasting Room managers in developing, implementing and keeping SOP’s in place.
  8. Support with other departmental tasks, including merchandise and supply ordering, payroll support, Tock management and menu/collateral maintenance.
  9. Host our guests as needed including wine tastings and tours, and supporting concierge and runners as needed.

• Sales and Administrative Support
  1. Responsible for responding to customer inquiries though phone and email outreach and promptly providing a response
  2. Become a booking expert by effortlessly evaluating group needs, proposing options, upselling and cross-promoting properties, securing all information necessary to book tastings, tours and events
  3. Utilize Tock and Triple Seat to book and manage all reservations
  4. Coordinate with Facilities staff to maintain multiple event sites, hard assets, and facility needs.
  5. Act as DTC Customer Service Support during event department off-season and as needed
  6. All other duties, as assigned.

• Work Adaptability & Professional Growth
  1. Shows versatility as Lead and manager on duty (as needed) but provides exemplary customer service skills as an educator/brand ambassador as needed by Tasting Room Manager(s).
  2. Exhibits a high level of coachability in learning operational day-to-day tasks, and leadership skills for mentoring retail staff.
  3. Desire to learn tools & skills of floor management, with the desire to work towards a career in management
  4. Strives for a friendly and respectful tone of voice in all communications with guests and peers.

• Sales Excellence
  1. Takes accountability for the achievement of retail goals, including wine sales, wine club sign-ups, and data collection. Helps brainstorm ways to incentivize and drive the team.

• Customer Service Aptitude
  1. Embodies the essence of good customer service in recognizing & anticipating customers’ needs, be it guests, colleagues, vendors, etc.
  2. Demonstrates honest character, positive attitude, and enthusiasm in all interactions.

• POS system & reservation system proficiency
  1. Demonstrates a high level of problem solving & coachability in learning new POS and reservation systems (AMS, Tock, Tripleseat)
  2. Assists Tasting Room Managers with input of new data (club forms, ship forms, partial data) and can problem solve with staff members

QUALIFICATIONS: Qualifications

• Must be at least 21 years of age
• High school diploma or equivalent required
• Minimum 2 years of experience in the wine industry preferred
• Minimum 2 years in a hospitality or customer-facing role; restaurant experience a plus
• Strong working knowledge of wine and wine service preferred
• Prior leadership or supervisory experience strongly preferred
• Proven ability to support and motivate a diverse team in a positive, hands-on way
• Flexible availability, including weekends, holidays, and evening shifts
• Ability to quickly learn and navigate POS systems (e.g., AMS) and reservation platforms (e.g., Tock, Tripleseat)
• Professional demeanor and polished communication style
• Excellent organizational skills and attention to detail
• Passion for hospitality, teamwork, and sharing wine knowledge
• Reliable, punctual, and dependable with strong follow-through
• Access to reliable transportation between winery properties as needed

PHYSICAL REQUIREMENTS

• Must be able to work all days, nights, weekends, holidays and shifts as scheduled.
• Regular work requires a great deal of standing, lifting, bending and stretching.
• Must be able to stand for 8 hours.
• Ability to lift and carry up to 40 lbs. or more with assistance.
• Must be able to work at either at Gundlach Bundschu and Abbot’s Passage Winery. Must have reliable transportation between locations during the shift/event as required.