Commercial Sales Director

Department: Sales Division: Sales

At Daniel Defense, Only the Best Build the Best…

Daniel Defense engineers and manufactures the world's finest weapon systems and accessories. Our mission, Honor God. Defend Freedom®, is accomplished by serving customers and providing top-quality solutions to our military, law enforcement, and civilian customers seeking premium firearms for home defense, hunting, and sport shooting.

As the Commercial Sales Director, you will be responsible for the functions outlined below.

Essential Functions:

• Responsible for demonstrating commitment to and leadership of environmental health and safety principles, policies and procedures.
• Advance the mission of Honoring God and Defending Freedom.
• Build and enable a positive culture across the commercial sales team.
• Drive demand generation across a national customer base.
• Work with Revenue Leadership peers to drive profitable market share advancement across all functions.
• Build and execute sales strategies that enable the commercial team to achieve business plan annually.
• Set sales quotas, manage sales support staff and representatives, and advise Daniel Defense management about sales performance.
• Check and adjust sales strategy in collaboration with the Chief Revenue Officer to drive optimal execution of the team.
• Train, supervise, and direct the daily activities of sales representatives and sales staff.
• Lead the commercial team to deliver on Daniel Defense’s sales policies, objectives, and initiatives.
• Recommend product enhancements to improve customer satisfaction and sales potential.
• Maintain and manage strong relationships with customers and partners.
• Analyze sales statistics to evaluate goals, determine sales potential and inventory requirements, and monitor customer preferences.
• Set relevant KPIs that ensure clarity across the sales team.
• Identify product improvements or new products by remaining current on industry trends, market activities, and competitors while working in close collaboration with Marketing.
• Prepare reports by collecting, analyzing, and summarizing information.
• Maintain quality service by establishing and enforcing Daniel Defense standards.
• Participates in the company’s efforts to continuously improve in Safety, 6S, Quality, Delivery and Productivity.
• Expected to be a contributor to the company standards on high integrity, safety, fair and equitable treatment and a positive work environment.
• Other responsibilities as deemed appropriate or necessary by management.

Knowledge, Skills and Abilities

• Bachelor’s degree with 5+ years of managerial experience; or a combination of related experience, education, and/or training to sufficiently and successfully perform the essential functions of the job.
• Proven experience leading a national sales team with a complex and broad customer base.
• Provides input to strategic decisions that affect the functional area of responsibility.
• Ability to communicate at the executive and individual contributor level.
• Strong presentation skills to large and small audiences.
• Teamwork and the ability to collaborate effectively is essential.
• Must be able to manage time efficiently and use sound judgment in a fast-paced environment.
• Excellent written and oral communication skills with attention to detail and record-keeping ability.
• Self-motivated and willing to put in extra effort as needed.
• Ability to prioritize responsibilities effectively across the team.
• Demonstrated ability to manage multiple projects simultaneously, set priorities, and identify and address problems proactively.
• Ability to meet deadlines and manage and stay within budget.
• Strong technical skills including building and analyzing sales reporting.
• Travel requirements: 20 to 25% of the year.
• Demonstrated ability to work in accordance with our Company Values.

Physical Requirements:

• Must be able to lift and carry awkward items weighing up to 50 pounds.
• Requires intermittent standing, walking, sitting and bending throughout the workday, including extensively at trade shows and meetings.
• Must be able to work in a manufacturing environment, to include working in and around machinery, exposure to noise and chemicals, lights/lasers, etc.
• Must be able to wear appropriate Personal Protection Equipment as required by your position and/or Company policy.

Daniel Defense is an EOE AA M/F/Vet/Disability employer and promotes a “Drug-Free Workplace.”

Note: The statements above are intended to describe the general nature and level of work being performed by those assigned to the job. This list is not intended to be an exhaustive list of responsibilities, duties, and skills required of personnel in this job. Responsibilities are subject to change at the discretion of the employer and do not establish a contract of employment – Daniel Defense is an at-will employer.