The Marketing Specialist & Patient Reactivation Coordinator plays a key role in expanding community outreach, strengthening referral relationships, and reengaging patients with outstanding or overdue treatment. This position is perfect for someone who is upbeat, energetic, loves talking to people, and shines in social and professional settings.

You will represent the practice in the community—visiting schools, daycares, medical and dental offices, and local events—while also working in-office to contact patients, promote treatment acceptance, and support practice growth.

Community Outreach & Marketing

-Visit local schools, daycares, pediatricians, family practices, and community organizations to promote our services
-Build and maintain strong relationships with referral partners
-Represent the practice at off-site events, health fairs, festivals, and community engagements
-Deliver educational materials and presentations about pediatric and family dentistry, airway health, sedation dentistry, orthodontics, and preventive care
-Serve as the positive, professional “face of the practice” in community settings
-Develop and track community marketing efforts to measure success and growth

Patient Reactivation & Scheduling
-Contact patients with outstanding treatment or overdue appointments to encourage scheduling
-Explain treatment recommendations clearly and confidently
-Overcome patient barriers through strong communication and customer service
-Maintain and track reactivation goals, follow-up attempts, and scheduling success
-Support case acceptance by educating patients on the importance of timely treatment
-Collaborate with front desk and clinical teams to ensure accurate scheduling and documentation

Internal & External Communication
-Maintain consistent communication with referral offices
-Provide follow-up on shared patient cases
-Deliver thank-you packages, referral materials, and updates to referral sources
-Report monthly community engagement results and reactivation metrics to management

Qualifications
-Prior experience in marketing, outreach, sales, or customer service required
-Knowledge of dental procedures (restorative, pediatric, sedation, preventive) strongly preferred
-Must be bubbly, upbeat, outgoing, and socially confident
-Excellent communication and relationship-building skills
-Highly organized with strong follow-through
-Comfortable presenting, networking, and initiating conversations
-Must be able to travel locally for outreach (mileage reimbursement provided)
-Ability to work independently and as part of a collaborative team
-Bilingual a plus (Spanish preferred but not required)