Job Summary

The Admissions, Communications, and Marketing Director fulfills the mission of the Catholic school by planning and implementing the overall admission process, including internal and external communications and marketing to promote the mission and identity of the school. The Director of Admissions, Communications, and Marketing has decision making responsibilities within essential job functions, in keeping with school policies. The position is hired and evaluated by the principal/head of school.

Ministerial Character

Catholic schools in the Diocese of Austin are canonically obedient to the Bishop and assist him in fulfilling his ministry and canonical obligations. Pastors, presidents, and principals serve as leaders of the schools to make Christ's mission present and enduring in the schools. In order to fulfill Christ's mission, the school leaders employ suitable, chosen collaborators, sharing with them Christ's mission and entrusting to them various responsibilities.

Positions employed in this School help extend the ministry of the School leaders in particular ways as outlined in the job description. The employee in this position is closely connected to and assists the School leaders in the performance of their ministry and, therefore, engages in ministry for the Church.

Essential Duties

• Supports and upholds the philosophy of Catholic education and the mission of the school
• Acts as a witness to Gospel values by modeling the teachings of the Catholic Church
• Supports and adheres to the Code of Conduct and policies and procedures of the school and Diocese
• Maintains confidentiality regarding school matters and shows leadership toward advocating the mission of the school
• Presents the school to prospective families through proactive communication, marketing, outreach, and events. Plans and implements a comprehensive admission and marketing program including advertising campaigns in print and digital avenues, and schedules, communicates, and implements tours, open houses, shadow visits, and orientations for prospective families
• Serves as the primary relationship manager with all prospective families with timely communication and directs admissions process from point of inquiry through enrollment
• Prepares admission and marketing materials, engages a parent enrollment committee and maintains admissions marketing on the website, with outreach to parishes, and collaboration with local family businesses, childcare centers, and religious education programs
• Maintains the accuracy of the school’s student/family database and serves as the school resource for questions/training
• Provides insight and input into the strategy and design of communication/marketing initiatives to drive prospective families to consider St. Mary's
• Communicates effectively within the school community and with administration, faculty, and parish
• Meets staff development guidelines as set forth by the Diocese/local administration
• Demonstrates professionalism in conduct, demeanor, and work habits
• Maintains a work schedule that maximizes availability to the school, students, staff, and parents
• Collaborates with peers to enhance the work environment and support instructional planning
• Supports office staff and their work as needed
• Prepares statistical reports as needed
• Maintains the school’s archiving system for student records
• Maintains photography permissions and shares with school personnel and Development Office
• Plans for and supports the communication for new families to successfully begin their journey as a school family, and creates and implements the new family welcoming process
• Regularly plans for and supports the communication needs of the school to current and future families of the school through the established channels of website, School newsletter, School calendar, social media, newspaper.

Knowledge, Skills, and Abilities

• Faithful, active Catholic with the Knowledge of the basic teachings of the Catholic Church
• Able to serve as a welcoming,professional ambassador and representative of the school
• Excellent understanding of and passion for Catholic liberal education and classical education
• Strong passion for people and interacting individually with them
• Strong ability to converse with others of various ages, backgrounds, and viewpoints
• Ability to regularly set and conduct potential family outreach, tours and visits in a methodical and disciplined manner
• Excellent listening skills
• Excellent writing, public speaking and verbal persuasion skills
• Excellent professional demeanor.
• Demonstrated ability to maintain confidentiality.
• Energetic self-starter with positive, optimistic attitude, and a strong sense of initiative
• Collaboration, planning and implementation skills
• Able to work well with others in the school community
• Skill in handling multiple tasks simultaneously
• Skill in organizing and relating information in an understandable format
• Skill in job appropriate technology (student information database, admissions database (such as FACTS SIS), website management/creation, marketing and communication programs (CANVA, ADOBE, etc), social media management (for school Facebook, Instagram, Twitter/X, etc)
• Skill in Google suite of products for communication and creation of marketing and admission materials and presentations
• Skill in critical thinking and planning

Minimum Qualifications

Education:

• Bachelor’s degree

Experience:

• 2 to 4 years’ experience in school admissions, with direct and primary responsibility for managing relationships with prospective families OR equivalent in a sales, recruiting, or marketing role.
• Experience with Classical Christian or Catholic schools
• Fluent in English and Spanish, preferred

Certifications and Training:

• Must submit an Ethics and Integrity in Ministry (EIM) Application for Ministry within the first week of employment, participate in an EIM Basic abuse prevention training workshop within 30 days of submitting a complete Application for Ministry, and maintain EIM compliance during the entire term of employment.

Working Conditions

• Required to work some nights and weekends
• Required to manage high to moderate levels of stress
• Required to teach a minimum of a full school day
• Required to work in standard office and school conditions

Employee Certification

All employees must adhere to the Catholic Schools Standards of Conduct, the Diocese of Austin EIM policies, and the social, ethical, and moral teachings of the Roman Catholic Church as interpreted by the Bishop of Austin.

Texas is an “at-will” employment state. Letters of employment are not contracts, nor do they bind the employer or the employee to a predetermined time or guarantee of employment.