Scope of Position: The Marketing Manager is responsible for developing and executing strategic, integrated marketing plans that drive customer acquisition, engagement, and retention for assigned business areas. This role partners with leadership to establish targets, budgets, and forecasts, and leads go-to-market strategies grounded in clear, creative, and media briefs. The position ensures consistent branding and messaging across all channels, evaluates campaign performance through analytics, and optimizes initiatives for maximum impact. The role embodies the company’s core values of People-First, Forward-Thinking, and Partnership.

Supervisory Responsibilities: No direct supervisory responsibilities; however, the role will manage outside partners.

Primary Duties and Responsibilities:

Strategic Planning & Market Positioning

• Develop annual and quarterly marketing plans aligned with business objectives for assigned lines of business.
• Define positioning strategies and ensure alignment with target audience needs and market trends.
• Collaborate with leadership to set measurable goals, budgets, and performance benchmarks.

Integrated Campaign Development & Execution

• Conceptualize and implement multi-channel campaigns across the customer lifecycle.
• Manage end-to-end execution for channels including email, direct mail, advertising, events, and digital platforms.
• Ensure creative briefs and messaging adhere to brand standards and business objectives.

Marketing Technology & Process Optimization

• Leverage marketing automation, CRM tools, and analytics platforms to enhance campaign efficiency.
• Develop and optimize lead-nurturing workflows to increase conversion rates and retention.
• Maintain reporting dashboards and extract actionable insights for continuous improvement.

Cross-Functional Collaboration & Stakeholder Engagement

• Partner with Sales to ensure readiness for campaign execution and provide on-brand materials.
• Guide external agencies and vendors to deliver creative and media assets that meet strategic goals.
• Present strategies, deliverables, and results to senior leadership and internal teams.

Market Intelligence & Continuous Improvement

• Gather customer insights and monitor industry trends to inform marketing strategies.
• Recommend innovative tactics and emerging technologies to maintain competitive advantage.

Qualifications:

• Bachelor’s degree or M.B.A. ideally in Marketing, Business, or Communications, and a minimum of 7 years related industry experience; or an equivalent combination of education and experience.
• Proven success in developing integrated marketing plans and campaigns.
• Experience with marketing automation and CRM tools.

General Skills:

• Intimate understanding of traditional and emerging marketing channels.
• Excellent communication, leadership, and collaboration abilities.
• Extensive knowledge of marketing strategies, channels, and branding.
• Strong time management, budget management, and organizational abilities.
• Analytical skills to forecast and identify trends and challenges.
• Familiarity with the latest trends, technologies, and methodologies in marketing technology, media, web, digital, etc.

Travel: Approximately 20%.

Physical Demands: No special skills are required; May sit for long periods and work at a computer. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Please note that this job description is not intended to be a comprehensive list of duties and responsibilities required for this position. Duties and responsibilities may change at any time with or without notice.