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The Offline Media Marketing Associate will support and execute campaigns across television, radio, and podcast channels. This includes direct response, retail, podcast, and radio initiatives. The role will ensure the timely coordination of creative production, campaign tracking, vendor communications, and internal processes that support the company’s broader media strategy. The Marketing Associate will collaborate cross-functionally to ensure campaigns are executed effectively, remain compliant, and deliver on performance metrics.

Key Responsibilities

Collaborate with the Sr. Offline Media Manager to plan, coordinate, and execute offline media campaigns for Television (DRTV & Retail), Radio, and Podcast media channels.

Support in the production of DRTV, radio, and podcast creatives by coordinating logistics such as scheduling, shoot accommodations, and preparation.

Assist in securing casting approvals and ensuring compliance with SAG requirements when necessary.

Maintain all talent and licensing agreements pertaining to TV and radio creatives, including contract negotiations and renewals.

Generate and implement tracking codes for DRTV, radio, and podcast campaigns to enable comprehensive performance analysis and optimization.

Collaborate with the legal team and media agencies to secure network approvals for creatives.

Work with creative agencies, both external and internal, to facilitate creative revisions as needed.

Ensure that all creatives and scripts are cataloged and accessible within the company database.

Assist in the management of tracking of media invoices and work closely with the accounting team to ensure accuracy and on-time payment.

Qualifications & Skills

Bachelor’s degree in marketing, advertising, communications, or a related field.

Minimum 1-2 years of relevant experience working with offline media campaigns (TV, radio, or podcast).

Familiarity with traditional media buying, production logistics, and campaign tracking.

Strong organizational skills and attention to detail.

Ability to prioritize multiple projects in a fast-paced, deadline-driven environment.

Experience with SAG/AFTRA or union guidelines is a plus.

Strong written and verbal communication skills.

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

Key Competencies: Project Management, Creative Production Support, Media Coordination, Cross-Functional Communication, Results Orientation, Analytical Thinking, Vendor Management.

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