This role is responsible for developing, implementing, and optimizing digital communication strategies that enhance the Town’s online presence, engage the community, and support organizational goals. This position is responsible for supporting the strategic communications and marketing activities, services, and campaigns for the Town. Candidates should be able to exhibit the ability to create clear content and concise materials, specifically for digital communications, on the website, intranet, digital screens, email newsletters, and social media. This position is also responsible for ongoing reporting and data analysis as well as supporting overall team operations through project management software maintenance. All initiatives must be exercised within established policies and procedures. The position will report to the Director of Communications & Marketing and may require additional working hours, including holidays, evenings, and weekends.

Develop and execute digital communication strategies across web, email, and social media platforms.

Create, edit, and publish engaging content tailored to varied audiences and platforms.

Maintain and update website content, ensuring accuracy, SEO optimization, and alignment with Town branding and voice.

Partner with Director of Communications and Marketing on the communications and marketing focused aspects of developing a new website.

Coordinate with team members to align and grow the organization’s social media presence through strategic campaigns and consistent engagement.

Develop and distribute email newsletters, announcements, and targeted campaigns using established email marketing tools.

Monitor, analyze, and report on performance metrics using tools like Google Analytics and social media insights.

Support communications and marketing team operations by ensuring project management software tasks are up to date, workflows are optimized, and tasks are properly assigned.

Coordinate with team members to support broader communication initiatives.

Stay current on digital trends, platform updates, and best practices to recommend new approaches.

Support crisis communications and timely response on digital platforms as needed.

Utilize Adobe Creative Suite for graphic design and photography/videography editing.

Under the guidance of the Communications & Marketing Director, ensure that out puts align with Town branding standards and guidelines with high attention to detail.

Attends in-person events and training as assigned.

Performs other duties as assigned.

Bachelor’s degree in marketing, communications, digital media, or a related field from an accredited college or university and two to five years of professional experience in marketing, communications, or journalism; or any equivalent combination of experience and education. Experience in local government a plus.

Special Requirement: Possession of a valid North Carolina driver’s license.

Preferred Qualifications:
Demonstrated knowledge of the principles, practices, and methods of digital engagement and communications techniques.

Demonstrated experience creating and managing a dynamic social media presence.

Demonstrated quality graphic design and content creation skills.

Ability to clearly and effectively communicate information and ideas through different communication channels.

Demonstrated experience with CMS platforms(e.g.,WordPress, Drupal), email marketing tools, and social media management tools (e.g., Hootsuite, Buffer).