RESUMEN DEL PUESTO

Plans and implements sales, marketing and product development programs, both short and long range, targeted toward existing and new markets by performing the following duties personally or through subordinates.

FUNCIONES Y RESPONSABILIDADES

• Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
• Develops and manages sales/marketing operating budgets.
• Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
• Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
• Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
• Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
• Monitors competitor products, sales and marketing activities.
• Establishes and maintains relationships with industry influencers and key strategic partners.
• Guides preparation of marketing activity reports and presents to executive management.
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
• Directs sales forecasting activities and sets performance goals accordingly.
• Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.
• Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
• Represents company at trade association meetings to promote product.
• Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
• Coordinates liaison between sales department and other sales related units.
• Analyzes and controls expenditures of division to conform to budgetary requirements.
• Assists other departments within organization to prepare manuals and technical publications.
• Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
• Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.
• Directs product research and development.

CUALIFICACIONES

Manages and directs staff including recruitment, selection, performance evaluations and development to achieve company goals and objectives.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Demonstrate the ability to anticipate and solve practical problems or resolve issues.

National and professional Registration like RBSE or any other.

REQUISITOS ACADÉMICOS MÍNIMOS:

• Bachelor’s Degree in Sales, Marketing or Business preferred with a minimum of five years related experience with progressive managerial responsibilities.

DESTREZAS Y HABILIDADES:

• Computer Literate

CONOCIMIENTOS ESPECIALIZADOS:

• Fully Bilingual Spanish and English

EXPERIENCIA:

• Five years experience

CONDICIONES DE TRABAJO

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The performance of this position may occasionally require exposure to the manufacturing areas where under certain areas require the use of personal protective equipment such as safety glasses with side shields and mandatory hearing protection. Primary environment: ambient room temperatures, lighting and traditional office equipment as found in a typical office environment.

REQUERIMIENTOS FÍSICOS

Individuals may need to sit or stand as needed. May require walking primarily on a level surface for periodic periods throughout the day. Reaching above shoulder heights, below the waist or lifting as required to file documents or store materials throughout the work day. Proper lifting techniques required. May include lifting up to 25 pounds for files, computer printouts on occasion.

SUPERVISIÓN DE PERSONAL

Sales Person