About Straumann Group

The Straumann Group is a leading global provider of dental technologies and solutions, dedicated to advancing oral health and restoring patients’ smiles worldwide. Headquartered in Basel, Switzerland, Straumann develops, manufactures, and markets an extensive portfolio of products and services across implantology, restorative dentistry, orthodontics, digital dentistry and biomaterials. Its solutions — ranging from dental implants and CAD/CAM prosthetics to digital workflows and clear aligners — are designed to help dental professionals deliver predictable, high-quality care. Straumann’s products and services are available in more than 100 countries through a broad network of subsidiaries and partners, supported by a deep commitment to scientific excellence, customer focus, and innovative engineering.

Straumann Operations in North America
In North America, Straumann’s operations play a strategic role in delivering the Group’s mission to support dental professionals, improve patient outcomes, and drive innovation in key markets. Straumann USA — with corporate and operational facilities in Massachusetts — serves as a central hub for market execution, product delivery, customer support, and operational excellence across the region. The North American organization manages sales, distribution, manufacturing, training, and technical support for a comprehensive range of dental solutions, including implant systems, prosthetics, digital tools, and practice-oriented services. As part of Straumann’s global footprint, the region drives collaboration with clinical partners and contributes to the company’s broader growth objectives through executional leadership and deep engagement with dental professionals and laboratories in the U.S. and Canada

Position Overview
We are seeking a Director, Product Marketing, to lead the strategic direction, commercial performance, and lifecycle management of Straumann’s Dental Implant Solutions and Biomaterials portfolio across North America (NAM).
This role sits at the intersection of market insight, clinical innovation, and commercial execution, translating customer and market intelligence into differentiated portfolio strategy, compelling value propositions, and high-impact product launches. The Director will play a critical role in driving portfolio growth, strengthening market leadership, and shaping how Straumann delivers value to clinicians and patients.
Reporting to the VP, Marketing & Education – North America, this leader will own portfolio strategy and downstream execution, while partnering closely with Global Product Management, Sales Leadership, Clinical, and Operations to influence investment priorities and accelerate business performance.
________________________________________

Scope & Impact
• Portfolio Ownership: Dental Implant Systems and Biomaterials across NAM
• Business Impact: Direct influence on revenue growth, market share, and product adoption
• Leadership: Lead and develop a high-performing team of product marketing professionals
• Cross-Functional Influence: Key partner to Sales, Global, Clinical, Finance, and Supply Chain
• Market Position: Advance Straumann’s leadership in premium segment
________________________________________
Key Responsibilities
1. Portfolio Strategy & Growth
• Define and lead the NAM product marketing strategy aligned to global direction and regional market dynamics
• Own portfolio positioning, segmentation, and value proposition development across implant and biomaterials solutions
• Translate market, customer, and competitive insights into clear growth strategies and commercial priorities
• Identify and prioritize high-impact opportunities to accelerate revenue, share, and profitability
________________________________________
2. Launch Excellence & Commercial Execution
• Lead end-to-end commercialization strategy for new product launches, ensuring strong market adoption and revenue realization
• Partner with Sales Leadership to deliver best-in-class go-to-market strategies, tools, and enablement
• Ensure alignment across Marketing Communications, Training, and Sales to drive consistent, high-impact execution
• Establish and scale launch excellence frameworks and best practices across the portfolio
________________________________________
3. Market, Customer & Competitive Insight
• Build a deep, data-driven understanding of customer needs, clinical trends, and competitive dynamics
• Leverage insights to inform portfolio strategy, messaging, and innovation priorities
• Maintain strong engagement with Key Opinion Leaders (KOLs) and industry forums to shape perspective and influence
________________________________________

4. Innovation & Global Partnership
• Partner closely with Global Product Management and R&D to influence pipeline direction, prioritization, and regional relevance
• Develop robust business cases to support new product development and portfolio evolution
• Act as the voice of NAM to ensure global innovation aligns with regional customer and market needs
________________________________________
5. Performance Management & Business Planning
• Own portfolio performance tracking, including revenue, adoption, and lifecycle metrics
• Lead forecasting and demand planning alignment with Finance and Supply Chain
• Regularly communicate business performance, risks, and opportunities to executive leadership
• Drive a culture of data-led decision making and accountability
________________________________________
6. Team Leadership & Organizational Impact
• Build, lead, and develop a high-performing product marketing team with strong commercial and strategic capabilities
• Foster a culture of ownership, innovation, and continuous improvement
• Create an environment of psychological safety, accountability, and high performance
• Elevate product marketing as a strategic partner to the business, not just a support function
________________________________________
Success in the First 12 Months
• Establish a clear, differentiated portfolio strategy aligned to NAM growth priorities
• Deliver high-impact product launches with measurable adoption and revenue outcomes
• Strengthen alignment and credibility with Sales Leadership and Global partners
• Improve portfolio performance visibility, forecasting accuracy, and decision-making rigor
• Build and develop a high-performing, engaged product marketing team
________________________________________
Qualifications
Required
• Bachelor’s Degree required; MBA or advanced degree preferred
• 10–15+ years of experience in Medical Device or Life Sciences, with a strong emphasis on product marketing and commercialization
• Proven track record of owning and growing product portfolios with measurable commercial impact
• Demonstrated success leading cross-functional initiatives in a matrixed global organization
• Experience leading and developing high-performing teams
________________________________________
Preferred
• Experience in dental, implantology, or clinically driven product environments
• Strong capability in market segmentation, value proposition development, and go-to-market strategy
• Ability to operate effectively at both strategic and executional levels
• Exceptional communication, influence, and stakeholder management skills
• Demonstrated ability to translate complexity into clear, actionable strategies
________________________________________
Working Conditions
• Hybrid work environment (Andover, MA – 3 days/week onsite)
• Domestic and international travel: ~20–30%
________________________________________
Why This Role
This is a high-impact leadership role with the opportunity to shape the future of Straumann’s core implant and biomaterials business in North America—driving growth, influencing global strategy, and delivering meaningful outcomes for clinicians and patients.

Compensation
Annual base range $185 - 200k + variable 20-25% bonus. Final base pay for this position will vary candidate experience relative to what the company reasonably anticipates for this position.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Employment Type: Full Time

Alternative Locations: United States : Andover (MA)

Travel Percentage: 0 - 20%

Requisition ID: 20251