Job Title: Social Media & Content Marketing Manager Classification: Salary Exempt

Reports to: Senior Marketing Manager Job Type: Full-Time

Department: Marketing Effective Date: 08/12/2026

Job Summary:

The Social Media & Content Manager is responsible for developing and executing the company’s social media strategy across various platforms, creating engaging content, monitoring online interactions, analyzing audience data, and running campaigns to build brand awareness and community engagement. The Social Media & Content Manager is responsible for overseeing the creation, editing, and distribution of written content such as blogs, press releases, website and social post copy, ensuring it aligns with brand identity and targets the appropriate audience to achieve marketing goals.

Supervisory Responsibilities: None

Duties/Responsibilities:

• Push the asset collections through direction of Marketing Senior Manager.
• Create written and visual assets to be used by marketing, sales, and digital platforms.
• Build Influencer network, by creating and monitoring all campaigns, leveraging relationships to further the brand through influence brief creation, rate negotiation, and proactive outreach.
• Laison with 3rd party advertising partners, inclusive of facilitating taglines for possible use, reviewing and editing content received from 3rd party partners, and participate in related meetings as needed.
• Assist Marketing Senior Manager with creative assets and maintenance of all social media outlets for the Malibu C brand (including but not limited to Facebook, Instagram, TikTok, Pinterest & YouTube).
• Assist with development of initiatives for all Marketing/Advertising Campaigns.
• Explore new digital marketing opportunities that fit with the brand and maximize opportunities for growth. Work with Marketing Senior Manager for implementation.
• • Ability to pivot as needed to adjust to the social media landscape, responding to social media requests and communications in a timely manner.
  • Develop and manage digital marketing campaigns on social platforms and forums.
  • Conduct analysis of digital advertising campaigns as necessary and appropriate.
  • Search, verify, seek permission, and repost user generated content.
  • Enter non rev orders when necessary.
  • Research existing publications, magazines, articles, podcasts, interviews, and books.
  • Thoroughly research the Malibu brand and industry related topics.
  • Generate ideas for new content types.
  • Proofread, fact check and update all articles, blogs, press releases and other written content prior to publication or printing.
  • Write for websites, blogs, marketing campaigns, emails, slogans, and scripts, etc.
  • Deliver quality writing pieces that appeal to our audiences, attract customers, and boost Malibu C brand awareness.
  • Collaborate with Sales and Marketing team as requested to produce written content that best reflects Malibu C brand.
  • Adhere to established budget for the year.
  • Attend shows and events as needed for social content.
  • Lead discussion of Social Media Initiatives in biweekly Sales/Marketing Meetings.
  • Coordinate and plan monthly video/photo shoots, inclusive of creating mood boards and setting up the workspace, and inventory creative supplies for video/photo shoots as needed.
  • Review all monthly deal sheets for errors prior to distribution.
  • Participate in performance review with supervisor at year end.
    

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Required Skills/Abilities:

Education and Experience:

Physical Requirements:

Work Environment: