JOB SUMMARY:

Mystic Aquarium seeks an experienced and ambitious communication professional to serve as the lead copywriter for various digital and print applications. The Content Manager will play a critical role in delivering the Mystic Aquarium’s mission to the community and the nation.

In this role, you will be the primary writer responsible for crafting compelling, brand-aligned content across a wide range of digital and physical assets. From website pages and email campaigns to brochures, signage, and advertising, your words will help bring Mystic Aquarium’s mission, programs, and experiences to life for audiences near and far. This is an exciting opportunity for a creative storyteller who is passionate about conservation, education, and inspiring connections to the natural world.

Responsibilities & Essential Functions:

To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. If requested, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Serve as the lead copywriter for all digital marketing materials, including website content, landing pages, email campaigns, social media, banner ads, and other online assets.
• Develop compelling, mission-aligned copy for physical collateral such as signage, brochures, flyers, posters, direct mail, and one-pagers.
• Collaborate closely with all teams to ensure messaging is consistent across all touchpoints and tailored to specific audiences and platforms.
• Translate strategic objectives into engaging, actionable messaging that drives audience engagement, mission amplification, and brand awareness.
• Edit and proofread all marketing content to ensure accuracy, clarity, grammar, and adherence to brand voice and tone.
• Create and maintain a consistent voice and messaging framework across all channels, with attention to accessibility, inclusivity, and audience segmentation.
• Contribute to the development of marketing initiatives, from concept through execution, providing ideas and messaging that elevate campaign impact.
• Use data and performance metrics (such as email open rates or ad engagement) to refine copy and optimize future content.
• Stay informed on industry trends and messaging to keep brand content fresh, relevant, and competitive.
• Perform all other duties as assigned by supervisor.

Minimum Job Requirements: Must be willing to consistently provide guest service above and beyond expectation.

• 3+ years’ experience in professional content development
• 3+ years’ project management experience
• Excellent written and oral communication skills
• Excellent time management skills
• Excellent ability to work in a collaborative, fast paced environment
• Proficient in a variety of social media platforms
• Proficient in Microsoft Excel, Word and PowerPoint
• Knowledge of SEO a plus

Safety/Security

• All employees are responsible for working in a safe manner at all times.
• Every employee must properly use, and keep in good order, all personal protective equipment (PPE) supplied to them as protection from recognized hazards.
• Every employee must report any unsafe condition
• Every employee must have a working knowledge of all Facility wide, and Department specific, safety procedures that relate to their position, including, but not limited to: Emergency Evacuation, Lockdown Procedure, and Fire Extinguisher Use.

Sea Research Foundation, Inc. (dba Mystic Aquarium) is proud to be an Equal Opportunity/Affirmative Action Employer who is committed to creating a diverse environment that inspires team members to use and develop their unique skillset. We are dedicated to providing equal employment opportunities to all individuals without regard to sex, color, religion, national origin, age, disability, veteran status or sexual orientation. Women and underrepresented groups are encouraged to apply.