Position: Senior Digital Marketing Analyst

Reports To: Vice President, Advisor Growth Marketing

Location: Miami, FL

Type: On-Site

Position Summary - The Senior Digital Marketing Analyst plays a critical role at the intersection of data, digital strategy, and creative execution. This individual is responsible for managing and optimizing Sanctuary Wealth’s digital ecosystem, measuring marketing performance, and translating insights into actionable strategies that drive Partner Firm growth, client acquisition, and brand development. Operating within a regulated financial services environment, this role requires both analytical rigor and creative storytelling, while ensuring adherence to compliance standards.

Responsibilities

Digital Marketing Analytics & Performance

· Own measurement and reporting of digital marketing performance across website, email, paid media, and social channels

· Build and maintain dashboards tracking key metrics (engagement, lead conversion, pipeline influence)

· Conduct A/B testing, funnel analysis, and audience segmentation to optimize campaign performance

· Translate data into actionable insights and present recommendations to marketing leadership

Digital Strategy & Channel Management

· Manage and optimize WordPress-based website, including content updates, SEO strategy, and landing page performance

· Maintain HubSpot CRM architecture, ensuring data integrity, attribution, and alignment with business development efforts

· Build and manage marketing automation workflows and segmented email campaigns

· Support paid and organic social strategy aligned to the client and prospect journey

Creative & Design Execution

· Develop and refine digital marketing assets, including email templates, social graphics, presentations, and collateral

· Utilize Adobe Creative Suite (Photoshop, Illustrator, InDesign) to produce high-quality, on-brand materials

· Collaborate with internal stakeholders and external agencies as needed

Compliance & Regulatory Alignment

· Ensure all marketing materials comply with FINRA, SEC, and firm-specific guidelines

· Partner with compliance teams to manage review and approval workflows

· Balance creative execution with regulatory requirements in a highly controlled environment

Education / Experience

· Bachelor’s degree in Marketing, Communications, Finance, or related field

· 7–10 years of digital marketing experience within financial services or a regulated industry

· Hands-on experience with WordPress, HubSpot CRM, and Adobe Creative Suite

· Proven experience with SEO/AEO best practices and GEO required

· Strong analytical skills with experience in Google Analytics and marketing performance reporting

· Ability to manage multi-channel marketing programs and translate data into strategy

· Strong communication and presentation skills

Knowledge, Skills, and Abilities

· Familiarity with paid media platforms and marketing attribution models

· Knowledge of FINRA and SEC regulations, including the SEC Marketing Rule

· Experience with vendor management and cross-functional collaboration

· Certifications in HubSpot, Google Analytics, or digital marketing

Core Competencies

· Analytical Thinking & Data-Driven Decision Making

· Strategic Mindset with Execution Excellence

· Creative Problem Solving

· Attention to Detail & Compliance Orientation

· Cross-Functional Collaboration

· Communication & Storytelling

· Adaptability in a Fast-Paced Environment

Competitive and commensurate with experience, including base salary and annual bonus incentive.