The Marketing Specialist is responsible for managing and tracking the performance of paid media tactics that support brand and product marketing campaigns. Paid media tactics include advertising, content syndication, third-party webinars, email marketing, sponsorships, and other marketing promotions. The Specialist also supports marketing projects that drive lead generation and product marketing growth. Occasional travel required.

RESPONSIBILITIES

• Manage placement of paid media tactics, working directly with advertising, paid digital and traditional media vendors, in alignment with brand and product marketing plans.
• Support the Demand Generation Marketing Manager with paid email marketing initiatives through vendor coordination to drive lead generation.
• Track and manage paid media performance across advertising, email marketing, sponsorships, and other promotional tactics using HubSpot, Google Analytics, and vendor data.
• Create summary reports to analyze paid media performance and inform future advertising strategies.
• Manage advertising budgets, track vendor invoices, and ensure submission deadlines are met, coordinated with both media and internal teams.
• Coordinate and ensure quality control of advertising and promotional materials with the Creative Services Team.
• Collaborate with internal Demand Generation team to support project management of product marketing plans.
• Support the Events team with execution of Demand Generation campaigns as needed.
• Identify and recommend potential opportunities to incorporate innovative methods and emerging trends within area of expertise.
• Other duties as assigned.

QUALIFICATIONS

• 3 years of Marketing experience required.
• Bachelor’s degree in a Marketing, Communications, Journalism or related field of study, or equivalent related experience in marketing, advertising, and/or project management.
• Knowledge of traditional and digital marketing and advertising tools.

PROFESSIONAL SKILLS

• A customer-centric approach to all internal and external interactions.
• Seeks and embraces diversity of thought, culture, and experience.
• Professional, dependable, and a passion to learn.
• Ability to multi-task, prioritize and be detail oriented to keep projects on schedule.
• Ability to work collaboratively in a team environment.
• Ability to take initiative and work proactively.
• Ability to work independently, resourcefully seek answers, and remove obstacles.
• Ability to build and nurture relationships.
• Results-oriented with the ability to consistently meet deadlines.
• Good understanding of email marketing and advertising best practices.
• Excellent judgment and ability to adapt to changing priorities with ease and efficiency.