Market Research Analysts and Marketing Specialists jobs in Tennessee

POSITION TITLE: MARKETING SPECIALIST

DEPARTMENT: SALES

REPORTS TO: SALES MANAGER – OEM

FLSA STATUS: EXEMPT

SUMMARY OF POSITION:

The Marketing Specialist supports the development and execution of strategic marketing initiatives that enhance brand visibility, generate leads, and drive customer engagement. Working closely with the Sales Managers and cross-functional teams, this role focuses on campaign development, product positioning and content creation.

ESSENTIAL JOB FUNCTION:

Develop product positioning and messaging that differentiates products in the market
Web site hosting and manage constant changes and updates

Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
Perform research, analyses, and test with a variety of tools to gain insights and shape marketing strategy
Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels
Assist in execution of marketing plans to reach audiences through targeted channels
Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs
Assist Sales Managers in the development and execution of campaigns, including content creation, new-product launches, social media, upselling, cross-selling, and sales enablement

Ability to multi-task and continually prioritize tasks to be completed throughout the day.

EDUCATION AND EXPERIENCE REQUIRED:

Bachelor’s degree (or equivalent experience) in marketing, communications, or related field
Proficiency with HTML and Adobe Acrobat or equivalent combination of education and experience.

SKILLS AND ABILITIES REQUIRED:

Establishing and Maintaining Interpersonal Relationships — developing constructive and cooperative working relationships with others, and maintaining them over time.
Getting Information — observing, receiving, and otherwise obtaining information from all relevant sources.
Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job.
Communicating with Persons Outside Organization
Communicating with Supervisors, Peers, or Subordinates — providing information to supervisors, co-workers, and subordinates by e-mail, telephone, or in written form
Organizing, Planning, and Prioritizing Work — developing specific goals and plans to prioritize, organize, and accomplish your work.
Performing Administrative Activities — performing day-to-day administrative tasks such as maintaining information files and processing paperwork.
Documenting/Recording Information — Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form
Processing Information — compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
Interacting with Computers — using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Excellent communication skills - verbal and written with the ability to listen attentively

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