We are the world’s largest emblem manufacturer and embroidery services with 8 strategic locations throughout the US, Canada, Mexico, and Europe. We have been trusted year after year by customers for over 30 years to provide high-quality products and embroidery services that help customers create a great look, have memorable experiences, and promote their brand. We offer a wide variety of emblem options, ranging from traditional embroidered to FlexStyle patches and everything in between. Our culture is represented by our Core Values: Stay positive, Get the Job Done, Customer Centricity and 100% Committed to the team.

JOB SUMMARY

You'll own organic search strategy and execution across three ecommerce brands. This means traditional SEO — technical, content, and link building — plus the emerging discipline of Generative Engine Optimization (GEO) for AI search platforms like Google AI Overviews, ChatGPT, and Perplexity. You'll report to the Director of Ecommerce and Digital Marketing.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop and execute SEO strategies for three distinct brands across BigCommerce and Optimizely platforms

•Conduct technical SEO audits and implement fixes (site speed, crawlability, schema, indexation) • Perform keyword research and build content strategies that capture demand at every funnel stage• Optimize product pages, category pages, and landing pages for search visibility and conversion• Build and manage link acquisition strategies (digital PR, outreach, partnerships)

•Monitor and optimize for AI-powered search (Google AI Overviews, ChatGPT Browse, Perplexity, Bing Copilot)

•Implement structured data and entity optimization to improve brand presence in generative results• Track rankings, traffic, and conversions; deliver actionable reporting to leadership• Collaborate with content, product, and development teams to execute SEO initiatives

•Stay current on algorithm updates, AI search trends, and emerging best practices.

QUALIFICATIONS

• 3-5 years of hands-on SEO experience, preferably in ecommerce B2B and B2C

• Proven track record improving organic traffic and revenue

• Strong technical SEO skills — comfortable with crawlers, log files, Core Web Vitals, and schema markup

• Experience with keyword research tools (Ahrefs, SEMrush, Screaming Frog, etc.)

• Understanding of GEO principles — how AI models source and surface information

• Content strategy experience — ability to plan and brief content that ranks

• Analytical mindset — comfortable in GA4, Search Console, and Excel/Sheets

• Self-starter who identifies opportunities without being asked

• Clear communicator who can explain SEO impact to non-technical stakeholders.

SKILLS

• Site architecture & crawlability

• Core Web Vitals & page speed optimization

• Schema markup & structured data

• XML sitemaps & robots.txt

• Indexation management

• Log file analysis

• Mobile optimization

Content & On-Page

• Keyword research & mapping

• On-page optimization

• Content strategy & briefs

• Internal linking

• E-E-A-T optimization

Off-Page & Authority

• Link building & outreach

• Digital PR

• Competitor backlink analysis

Generative Engine Optimization (GEO)

• AI Overview optimization

• Entity & knowledge graph optimization

• Citation building for LLM sourcing

• Brand mention monitoring

• Conversational query targeting

Analytics & Tools

• Google Analytics 4

• Google Search Console

• Ahrefs / SEMrush / Moz

• Screaming Frog

• Excel / Google Sheets

LANGUAGE ABILITY

Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization.

SUPERVISORY RESPONSIBILIITES

This Job has supervisory responsibilities of people.

PHYSCIAL DEMANDS

• Prolonged periods sitting at a desk and working on a computer

• Must be able to operate standard office equipment (computer, keyboard, mouse, phone)

• Ability to view and read information on a computer screen for extended periods

• Occasionally may need to lift or move items up to 15 lbs (office supplies, equipment)

World Emblem is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.
World Emblem is proud to be a drug free workplace. All applicants will undergo a criminal background check, pre-placement drug screen, and are in compliance with E-Verify