The Director of Strategic Partnerships & Revenue Growth serves as a key leader responsible for developing, monetizing, and scaling strategic partnerships that drive measurable financial value for both Amada Franchise Inc. (AFI) and its franchise partners. This role focuses on enterprise growth initiatives, national account development, preferred vendor relationships, and systemwide revenue-generating opportunities that align with AFI’s mission, operational standards, and long-term growth objectives.

The Director will identify, negotiate, and manage strategic alliances that support franchisee success while creating recurring non-royalty revenue streams for the franchisor. This position works cross-functionally with Operations, Sales, Marketing, Training, Finance, and Executive Leadership to build scalable partnership programs that enhance franchise performance, increase brand value, and contribute to overall organizational profitability.

In addition to partnership development responsibilities, this role provides leadership, strategic planning, and collaboration to support system-wide expansion initiatives and strengthen enterprise relationships throughout the senior care industry.

Key Responsibilities

Strategic Partnership Development & Revenue Growth

• Identify, negotiate, and manage strategic partnerships that generate direct or indirect revenue for AFI and franchisees.
• Develop and oversee preferred vendor programs, rebate agreements, sponsorship opportunities, referral partnerships, and affiliate revenue arrangements.
• Create scalable partnership initiatives designed to support both franchisee operational success and franchisor EBITDA growth.
• Build and maintain strong relationships with national and regional strategic partners across healthcare, senior care, technology, recruiting, insurance, marketing, and operational service sectors.
• Evaluate partnership opportunities that align with AFI’s strategic growth objectives and operational standards.
• Collaborate with Executive Leadership to develop long-term partnership and monetization strategies.

Preferred Vendor Program Management

• Develop and optimize preferred vendor programs that provide operational value, compliance support, and recurring non-royalty revenue opportunities.
• Negotiate favorable contract terms, pricing structures, rebate agreements, and sponsorship arrangements with vendor partners.
• Monitor vendor performance, franchisee utilization, and overall program effectiveness.
• Lead annual partnership renewals and contract evaluations.
• Increase franchisee participation and system-wide adoption of approved vendor programs.
• Maximize purchasing leverage and enterprise pricing opportunities across the franchise system.

Potential partner categories include:

• Scheduling and software platforms
• Payroll providers
• Recruiting and staffing platforms
• Insurance providers
• Training and education systems
• Background screening vendors
• Medical supply companies
• Digital marketing providers

National Accounts & Referral Growth

• Develop enterprise relationships with organizations capable of generating large-scale client referrals throughout the franchise system.
• Negotiate and structure national and multi-market referral agreements.
• Collaborate with franchisees and operational leadership to support successful execution of referral partnerships.
• Track referral performance metrics, conversion rates, and partnership ROI.
• Identify growth opportunities with:
• Hospital systems
• Medicare Advantage plans
• Accountable Care Organizations (ACOs)
• Long-term care insurance providers
• Employer caregiving benefit programs
• Senior housing operators

Franchise System Adoption & Revenue Optimization

Drive franchisee participation in approved strategic partnership programs to maximize:

• Rebate revenue
• Referral conversion
• Enterprise pricing advantages
• Strategic partner value
• Develop rollout strategies, educational materials, and communication plans for new partnership initiatives.
• Conduct webinars, trainings, and presentations to educate franchisees on available programs and revenue opportunities.
• Collaborate with Operations, Training, and Support teams to ensure successful implementation and adoption.
• Monitor and report on participation metrics and partnership KPIs.

Financial & Strategic Responsibilities

Revenue Ownership

• Support achievement of partnership revenue targets and organizational growth objectives.
• Monitor and analyze:
• Non-royalty revenue growth
• Sponsorship revenue
• Rebate performance
• National account contributions
• Partner ROI and profitability
• Prepare reports and strategic recommendations for Executive Leadership.

Contract Negotiation & Management

• Lead or support negotiation of partnership agreements, sponsorship contracts, referral agreements, licensing opportunities, and enterprise vendor relationships.
• Collaborate with legal and executive leadership to ensure compliance, risk mitigation, and operational alignment.
• Maintain accurate documentation and contract records.

Additional Responsibilities

• Stay informed on industry trends, healthcare partnerships, franchising opportunities, and senior care market developments.
• Collaborate cross-functionally to support franchise system growth and operational excellence.
• Maintain strong knowledge of AFI’s mission, Core Values, competitive differentiators, and strategic objectives.
• Represent AFI at conferences, industry events, trade shows, and networking opportunities when appropriate.
• Communicate effectively with franchisees, strategic partners, and internal stakeholders.

Qualifications

• Bachelor’s degree in business, Healthcare Administration, Marketing, or related field preferred. Relevant experience may be considered in lieu of degree.
• Minimum 5+ years of experience in strategic partnerships, business development, franchising, healthcare partnerships, or revenue growth leadership.
• Experience within senior care, healthcare, franchising, or multi-unit business environments strongly preferred.
• Proven success in negotiating enterprise partnerships and revenue-generating agreements.
• Strong understanding of national account management, referral development, and vendor program optimization.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Strong analytical and financial acumen with ability to interpret KPIs and revenue performance metrics.
• Ability to travel as needed for partner meetings, conferences, and franchise support.
• Proficiency in CRM systems, Microsoft Office Suite, and reporting platforms.

Core Competencies

• Strategic Thinking: Develops long-term partnership strategies aligned with organizational goals and growth initiatives.
• Revenue Generation: Identifies and executes opportunities that drive measurable financial growth and system-wide value.
• Relationship Management: Builds and maintains strong partnerships with internal and external stakeholders.
• Negotiation Skills: Effectively negotiates agreements that maximize value and support operational objectives.
• Analytical Skills/Reporting: Uses data-driven insights to evaluate partnership performance and optimize revenue opportunities.
• Communication: Communicates clearly and professionally through verbal, written, and digital channels.
• Leadership & Collaboration: Works effectively across departments to support organizational success and franchisee growth.
• Organizational Skills: Manages multiple projects, deadlines, contracts, and partnership initiatives efficiently.
• Preferred Attributes
• Experience working within franchise systems or healthcare organizations.
• Strong understanding of the senior care and aging services landscape.
• Existing relationships within healthcare, payer, or senior living industries preferred.
• High level of professionalism, strategic mindset, and mission alignment.
• Ability to influence, collaborate, and drive adoption across a franchise network.

Physical Demands

The physical demands described are representative of those required to perform the essential functions of this position, with or without reasonable accommodation. This position primarily operates in a professional office and remote work environment with occasional travel requirements. The employee may be required to sit for extended periods, use hands and fingers for computer and office equipment operation, and occasionally lift or move items up to 15 pounds. Travel may include driving, flying, walking, and attending conferences or meetings. Vision requirements include close and distance vision. The work environment noise level is generally moderate.

California Applicant Notice
In accordance with California law, the expected salary range for this position is $120,000 – $150,000 annually, plus potential bonus opportunities. Actual compensation may vary based on experience, qualifications, geographic location, and other business considerations.

Amada Franchise Inc. is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and do not discriminate based on race, color, religion, sex, gender identity, sexual orientation, national origin, ancestry, age, disability, medical condition, genetic information, marital status, veteran status, or any other protected status under applicable federal, state, or local laws.

If you require reasonable accommodation during the application or interview process, please notify our Human Resources team.

Pay Transparency Notice
The company complies with all applicable state and local pay transparency laws.

Background Check Notice
Employment may be contingent upon successful completion of a background check, reference check, and any other pre-employment requirements permitted by law.