Role Purpose:

This position will manage the formulation and implementation of policies, strategies, and objectives that conform to the corporate guidelines and business goals of Grupo Nutresa’s Tea Business, ensuring profitable growth and expansion of sales in the U.S. market. The candidate will focus on enhancing customer excellence through a commitment to sustainability, innovative solutions, and overall quality.

Responsibilities

This position is responsible for:

Leading strategic planning and execution for B2B in alignment with global corporate objectives.

Supervising strategic planning and execution for US B2B sales across industrial and ingredients segments.

Driving profitable growth by ensuring commercial initiatives are in harmony with Grupo Nutresa’s global targets.

Managing key strategic accounts while cultivating long-term relationships with clients.

Defining and enhancing the commercial solution portfolio to meet market demands and trends.

Lead commercial budget planning, forecasting, and execution across multiple US markets.

Negotiate and lead US contracts, ensuring compliance and value creation.

Identify opportunities in new markets, channels, and through innovation driven business opportunities.

Oversee full sales cycle management including RFQs/RFPs, proposals, pricing strategies, negotiations, and deal closure.

Ensure excellence in customer service through cross-functional coordination and timely response.

Represent the business at global trade fairs and industry events, driving brand positioning and growth.

Knowledge, skills, and experience:

Bachelor’s degree in Business, Marketing, International Trade, Agribusiness, or a related field. MBA or postgraduate qualification preferred.

Strong strategic planning and commercial acumen, with the ability to translate market insights into revenue opportunities.

Proficiency in contract negotiation, pricing strategy, and key account management.

Progressive experience in B2B development or sales, with experience in a leadership role within the tea and beverages sectors.

Strong track record in US sales, particularly in high-growth markets.

Demonstrated success in building B2B channels from scratch or significantly scaling existing operations.

In-depth understanding of the tea value chain—from sourcing and blending to packaging and distribution.

Familiarity with sustainability certifications (e.g., Rainforest Alliance, Fair Trade, Organic) and ethical sourcing standards.

Insight into emerging consumer trends in health-conscious and specialty teas and/or coffees (e.g., functional blends, cold brew, matcha, organic).

Possesses extensive experience in consultative sales, with a strong ability to understand client needs and requirements.

Strong cultural awareness and experience with multicultural teams.

Entrepreneurial mindset with a bias for action and resilience.

Excellent leadership skills to build and motivate high-performing teams.

Self-motivated and adept at influencing stakeholders.

Experience in cross-functional coordination and diverse team management.

Commitment to customer service excellence (timely response, effective problem-solving).

Strong analytical, data-driven decision-making mindset.

Project management skills; ability to manage multiple priorities in a dynamic environment.

Strong communication and interpersonal skills, capable of representing the business globally.

Scope of the position:

This role is charged with driving the growth and expansion of B2B sales within the U.S. market, focusing specifically on the Tea product category.

Goals: 50 million USD in sales by 2030