Tasting Room Manager Job Summary

The Winery at Bull Run is seeking a motivated, organized, and experienced professional to lead and facilitate all aspects of Tasting Room and venue operations. This includes building brand awareness and exceeding guest expectations by executing continued staff training and development to enhance sales, service, and visitor experience. This unique position provides multiple opportunities for continued professional growth within the organization.

Full-Time, weekend availability required.
Salary commensurate with experience

Primary Relationships

Qualified candidates will be responsible for training and supervision of all tasting room personnel and will report directly to the General Manager. Additionally, the Tasting Room Manager will work collaboratively with multiple departments to implement marketing and sales initiatives for wine club growth, promotion of public events, and other special projects.

Skills & Qualifications Required:

• Education: Bachelor’s degree preferred
• Experience: Three or more years of winery, hospitality, retail management, or a relevant business role.
• Highly Motivated, independent, self-starter.
• Ability to coach, train and motivate employees with strong understanding of employee skill development and personnel management.
• Outstanding verbal, interpersonal, and written communication skills.
• Ability to multi-task and manage multiple projects at once.
• Strong decision making and problem-solving skills.
• Strong financial literacy and data analysis skills.
• Proficient in Microsoft Office and Outlook applications.
• Proficient in operating POS (point of sale) and back-office systems.
• Experience with Wine Club and Inventory Management software and systems is a plus.
• Wine knowledge and experience preferred.

Responsibilities & Duties:

1. Create a positive, respectful, and professional work environment for the tasting room staff by demonstrating leadership and setting an example in hospitality, work ethic and integrity, consistent with the organization’s values.

2. Oversee all aspects the tasting room's operational processes and procedures, identifying and suggesting improvements to maximize efficiencies.

3. Responsible for initiating and executing recruitment, hiring and onboarding of new employees.

4. Execute and assist in development of company provided training program for team ensuring adherence to all policies, procedures and governmental regulations.

5. Supervise and train tasting room management team, a) Ensuring proficiency in opening and closing procedures, staff supervision, facility maintenance and security, cash deposits and reconciliation and accurate end of day sales reporting, among other miscellaneous tasks.

6. Effectively communicate organization’s sales marketing initiatives to tasting room personnel to increase sales, wine club growth, and brand awareness.

7. Manage tasting room staff schedule to support operational needs while proactively managing staffing levels and labor expenses.

8. Maintains a strong presence throughout tasting room and winery venue engaging with guests s to ensure pleasurable experience, excellent service and customer loyalty.

9. Builds and maintains strong relationships with vendor partners.

10. Maintain proper wine and non-wine inventory management and ordering procedures.

11. Prepares monthly wholesale tax reports in compliance with farm winery license’s state and federal requirements.

12. Actively participates and prepares for all team management meetings providing sales, financial and marketing data and trends. a) Collectively identifying strategies to create brand awareness, increase sales, and promote brand through public promotions and events.

13. Regularly meets with Assistant General Manager to discuss state of operations, and sales goals and business initiatives.

15. Communicates with Accounting Manager on items regarding payroll, accounts payable and receivable, sales documentation and all other operational expenses and invoicing.

*The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by the incumbents of this job. Incumbents may be required to perform job-related tasks other than those specifically presented in this document.