About Varley Clothing

Varley is a contemporary fashion brand for the modern woman. Founded in 2015 by husband-and-wife Lara and Ben Mead, we are an international, family-run business headquartered between London, Los Angeles, and New York.

We create year-round collections designed to build an elevated wardrobe for how women live and move. From knitwear and outerwear to everyday staples and active pieces, our collections blend style, function, and versatility.

Varley exists to instil quiet confidence through meaningful connections that enhance everything women already are. As women’s lives evolve, so do we.

Our international family-run team is 85% female, making us proud to be a brand for women, by women. We are guided by two core beliefs: the pursuit of quality in everything we do and looking after one another.

Role Overview

The Store Manager is a strategic leader and brand ambassador responsible for delivering commercial success while cultivating an exceptional customer and team experience.

This role combines strong commercial awareness, thoughtful leadership, and operational excellence. The Store Manager leads by example, fostering a culture of collaboration, accountability, and positivity within the store. They are responsible for developing a high-performing team, anticipating business needs, and ensuring that both customers and employees experience the brand at its best.

Through forward planning, data-driven decision making, and effective people management, the Store Manager ensures the store operates efficiently, meets performance targets, and consistently reflects the brand’s values and standards. As a key-holder, the Store Manager also holds responsibility for the secure opening and closing of the store, safeguarding company assets, and ensuring operational and safety procedures are upheld at all times.

The Store Manager operates as the senior leader within the store, taking ownership of its performance, culture, and customer experience while working in close partnership with central retail teams to successfully deliver brand strategy at store level.

Key Responsibilities

Leadership & People Management

The Store Manager shapes the culture of the store through strong leadership, clear communication, and a commitment to developing people.

Responsibilities include:

Leading by example in professionalism, attitude, and presentationCultivating a positive, respectful, and inclusive store culture where individuals feel supported, valued, and empowered to succeedEmbedding the brand’s values in daily behaviours, ensuring kindness, collaboration, and mutual respect are reflected in both team and customer interactionsDeveloping a high-performing team through coaching, mentorship, and structured performance developmentRecruiting, onboarding, and retaining talent while identifying future leaders and development pathwaysConducting regular one-to-one meetings, performance reviewsSetting clear expectations for service standards, behaviours, and performanceAddressing performance concerns constructively and implementing performance improvement plans when required, in partnership with HRMaintaining a strong leadership presence on the shop floor, particularly during key trading periods, supporting the team and leading by example

Communication & Team Alignment

The Store Manager ensures the team remains informed, motivated, and aligned with store priorities and company initiatives, fostering a clear and consistent flow of communication.

Responsibilities include:

Leading daily team briefings to communicate targets, priorities, promotions, and key operational updatesLead by example in the utilisation of company tools and applications that enable your team to stay informed, ensuring readership and task execution is completedEnsuring team members understand their individual responsibilities and how their contributions support wider business objectivesPromoting a safe and supportive environment where feedback and ideas are welcomed, encouraging open dialogue and collaboration within the teamTranslating company initiatives and strategic priorities into clear, actionable plansEscalating operational, commercial, or people-related matters to senior leadership when appropriateActing as a key communication link between the shop floor and the wider business, ensuring insights and feedback are shared effectivelyDemonstrating strong brand, product, and operational expertise by staying up to date with new launches, industry trends, and brand storytelling

Commercial Performance & Business Management

The Store Manager drives the commercial success of the store through proactive planning, analysis, and leadership

Skills and Competencies

Minimum 3 years’ experience in a retail management roleProven ability to lead and inspire high-performing teams, promoting a safe environment where feedback and ideas are welcomedStrong commercial and analytical skills, with the ability to translate KPIs and data into actionable strategiesExperience in workforce planning, peak trading management, and operational excellenceProficiency with POS systems, CRM platforms, and retail reporting toolsStrong knowledge of Microsoft Office including PowerPoint, Excel, Word, and OutlookExcellent people management, coaching, and communication skillsHighly organised and able to prioritise effectively, maintaining high store standardsFlexible, agile, and resilient, able to adapt to changing retail priorities and business needs in a fast-paced environmentPassion for fashion, lifestyle, and exceptional customer experiencesExperience leading teams of 15+ preferred

The Ideal Candidate

A decisive and independent thinker who thrives in problem solving and strategyCommercially minded and results drivenHands-on and proactive in leadership styleResilient and adaptable within a fast-paced retail environmentPassionate about delivering exceptional customer experiencesAn enthusiastic role model with a strong work ethic who motivates the team and fosters a professional, positive, and healthy working environment.