Growth Marketing Manager in New York, New York at First Gen Financial

About First Gen Financial

We’re a fast-growing, purpose-driven B2B financial services company built on integrity, accountability, and continuous growth. We have developed our own proprietary insurance product for employers which is scaling rapidly. Our leadership team brings proven expertise from multiple sectors of finance, and every team member plays a direct role in expanding both our clients’ success and our company’s vision. We unlock capital to empower teams!

Title: Growth Marketing Manager

Location: Remote (U.S.)

Compensation: $120,000+ OTE (Base + Performance-Based Bonus)

Employment Type: Full-Time | 1099 Contractor with W-2 Conversion in Q4

About Us

We’re a fast-growing, purpose-driven B2B financial services company built on integrity, accountability, and continuous growth. We have developed our own proprietary insurance product for employers which is scaling rapidly. Our leadership team brings proven expertise from multiple sectors of finance, and every team member plays a direct role in expanding both our clients’ success and our company’s vision.

The Role

We’re hiring a Growth Marketing Manager to own our brand strategy and be the engine behind our market presence. This role sits at the intersection of sales, customer success, and partnerships — responsible for brand integrity, multi-channel lead generation, and the full employer and employee journey from first touch to long-term retention.

This is a builder role. You’ll be working directly with the CEO and COO to position First Gen Financial as a thought leader and trusted partner in the employer benefits space. You’ll set strategy and execute it, manage external vendors, and ensure every campaign is both compliant and commercially impactful.

Key Responsibilities

• Develop and execute a comprehensive brand strategy across social media, traditional media, PR, and events that reinforces First Gen’s positioning in the B2B health and life insurance market
• Build and optimize lead generation campaigns targeting key ICPs across specific industries, with a target of 50%+ qualified appointment booking rate for sales and partnerships teams
• Design and manage the full employer and employee customer journey from onboarding and launch through long-term engagement and retention
• Lead campaign management across Sales, Partnerships, and Customer Success — ensuring message consistency, timing alignment, and measurable outcomes
• Develop and manage compliance-focused paid advertising programs that generate qualified interest and convert to booked appointments
• Partner directly with the CEO and COO on thought leadership initiatives, brand positioning, and strategic communications that elevate First Gen as a trusted authority for employers
• Manage external creative, media, and technology vendors — driving accountability to deadlines and performance benchmarks
• Track, analyze, and report on campaign performance, pipeline contribution, and marketing-sourced revenue

What You’ll Do Day-to-Day

• Plan and execute campaigns across email, LinkedIn, paid channels, and events — from brief to launch to optimization
• Monitor lead quality, booking rates, and pipeline contribution in CRM; identify gaps and iterate quickly
• Create and manage content calendar across social, email, and owned channels to maintain consistent brand presence
• Collaborate with Account Executives and BDRs to align marketing outputs with active sales plays and ICP targeting
• Build and refine nurture sequences for both employer prospects and enrolled employer groups
• Coordinate event logistics for trade shows, webinars, and employer-facing activations — end to end
• Review vendor deliverables, provide feedback, and ensure on-time execution
• Brief leadership weekly on marketing performance, campaign status, and upcoming initiatives

What Success Looks Like

Within 3 Months:

• Brand audit completed; a refreshed messaging framework and channel strategy are in place
• First lead generation campaigns live with baseline tracking and reporting established
• CRM pipeline tagged and attributed by marketing source for accurate contribution tracking
• Strong working relationships established with sales, partnerships, and customer success teams

Within 6 Months:

• Achieving 50%+ qualified appointment booking rate on marketing-sourced leads
• Paid advertising campaigns running with compliant creative, positive ROAS, and a growing qualified pipeline
• Employer onboarding journey documented, sequenced, and actively improving retention and satisfaction scores
• Event calendar planned and first major activation executed

Within 12 Months:

• Marketing operating as a consistent, measurable revenue driver — with marketing-sourced accounts representing a meaningful share of new business
• First Gen recognized through at least one industry publication, award, or speaking opportunity as an emerging thought leader in the employer benefits space
• Full-funnel infrastructure built: top-of-funnel awareness, mid-funnel nurture, and bottom-of-funnel conversion programs running in parallel
• Converted to W-2 with expanded scope and potential team growth under your leadership

Requirements

• 3–5+ years of marketing experience in a high-growth environment, ideally in insurance, employee benefits, health tech, or adjacent B2B financial services
• Demonstrated ability to lead strategy and execute — this role requires both; outsourcing thinking is not an option
• Proven full-funnel marketing experience: brand awareness through MQL, SQL, and closed-won attribution
• Experience managing external vendors and agencies with clear accountability for deliverables and timelines
• Working knowledge of Section 125 plans, MEC, or similar tax-advantaged benefit structures strongly preferred
• CRM proficiency (HubSpot, Salesforce, or equivalent) and comfort working within structured pipeline reporting
• Strong understanding of compliance requirements for financial services and insurance advertising
• High business acumen, emotional intelligence, and the consultative communication skills to operate effectively across sales, leadership, and client-facing contexts
• Self-directed and highly organized — you thrive with autonomy and hold yourself to a high standard without external pressure

Who You Are

You operate like an owner. You’re commercially driven, deeply accountable, and relationship-oriented. You understand that brand is not just aesthetics — it’s the cumulative trust built through every touchpoint, campaign, and conversation.

You bring structure to ambiguity. You build systems, not just campaigns. You measure what matters, report with honesty, and iterate without ego. You’re equally comfortable presenting a quarterly marketing review to the CEO and rolling up your sleeves to QA an email sequence at 9pm.

You align with our core values:

• Ironclad Integrity: You operate with transparency, represent the brand with care, and do what’s right — consistently.
• 24-Carat Accountability: You own your pipeline numbers, your campaign results, and your vendor relationships without deflection.
• Catalyst: You actively seek feedback, test new ideas, and scale what works — you make the marketing function better every quarter.
• Wholehearted: You build authentic relationships across sales, leadership, and clients. You understand that trust is the product.

This role is not passive. It requires full engagement, consistent output, and a high level of personal ownership. For the right individual, it offers meaningful upside, creative autonomy, and the opportunity to define how a fast-scaling financial services brand shows up in the market.