Brand Marketing Manager - Luxury Retail Brands in New York, New York at GELMART INDUSTRIES, INC.

Title: Brand Manager, Cosabella

Reports To: VP of Marketing

Located: NYC HQ (Flatiron) - Office-based

Status: Exempt - Full Time

About the Role

We're looking for a Brand Marketing Manager with experience in fashion, apparel, intimates, or luxury/premium retail brands to own the day-to-day execution of Cosabella's brand strategy. Reporting to the VP of Marketing, you'll translate brand strategy and budget into a seasonal calendar, campaigns, and launches, and serve as the connective tissue between marketing, e-commerce, sales, and merchandising to keep Cosabella's voice and positioning consistent everywhere it shows up.

Key Responsibilities

• Own and manage Cosabella's seasonal marketing calendar and campaign execution across channels
• Brief and manage creative and content production (photography, video, copy) with agencies and freelancers
• Coordinate product launches and campaign timing with e-commerce, sales, and PR/influencer teams
• Track brand health metrics (awareness, sentiment, sell-through by collection) and report performance to the VP of Marketing
• Ensure brand voice, positioning, and visual identity stay consistent across e-commerce, wholesale, social, and PR
• Manage day-to-day agency and vendor relationships within the budget set by the VP of Marketing
• Partner with merchandising and design to align the marketing calendar with product drops and inventory

What You'll Bring

• 4-6 years in brand marketing or brand management, ideally within apparel, intimates, or adjacent consumer categories
• Experience executing integrated campaigns across DTC, wholesale, and social channels
• Strong project management skills; comfortable owning a calendar with many moving parts and dependencies
• Excellent briefing and creative direction skills; experience managing agencies or freelance creative
• Data-driven mindset; comfortable tracking and reporting on brand and campaign performance
• Comfortable operating with autonomy in a lean, newly-integratedbrand environment

About the Company

Cosabella is an Italian luxury lingerie brand, recently acquired by Crown Brands Group and operated by Rafar Brands, the brand division of Rafar Group. Rafar Brands also owns and operates Hanky Panky, giving the portfolio a clear leadership position in premium intimates. We're building out the Cosabella team as the brand enters its next chapter of growth across DTC, wholesale, and international markets.

The Rafar Group of Companies is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, genetic information, marital status, citizenship, veteran status, or any other characteristic protected by federal, state, or local law.