Field Marketing Manager at Air – New York, New York

Air is a Creative Ops System for creative teams. Our product automates the mindless tasks that creatives and marketers do every day to manage content and unlocks creativity through image recognition, automated versioning, and approval workflows. We launched in March 2021 and have raised +$70m from world-class venture capital groups including Avenir, Tiger Global, Headline Ventures, Lerer Hippeau, WndrCo, and Slack Ventures.
This role requires in-office attendance at least 3 days/week in New York City.
The Role
This role will own Air’s field-to-pipeline conversion engine. You will build and run the operating cadence that turns event moments into measurable revenue outcomes: targeted meeting generation, fast and consistent follow-up, and repeatable workflows with Sales. Success looks like higher meeting volume and quality from priority programs, improved conversion rates and speed-to-lead, and a scalable system the team can use every cycle to create predictable field-sourced pipeline.
Core Responsibilities
Partner with the existing Field Marketing Manager and Sales team to drive field-sourced meetings and pipeline (with a conversion-first lens)

• Partner on the end-to-end plan for conferences, hosted dinners, and small-format events.
• The Field Marketing Manager owns event strategy and attendee experience (what we show up with, how it looks/feels, on-site experience). This role owns the conversion engine and operating cadence (how we turn event moments into downfunnel outcomes).
• Set clear targets per program (e.g., meetings booked/held, stage progression, sourced pipeline) and track performance weekly.
• Serve as the on-site operator for priority conferences: own run-of-show, on-the-ground coordination, and real-time adjustments so the team is executing against meeting/pipeline goals.

Own downfunnel conversion and efficiency (field → meetings → pipeline)

• Build the operating system that turns events into revenue outcomes: account targeting, outreach sequencing, meeting booking workflows, day-of capture, on-site execution, and post-event follow-up.
• Define and enforce the conversion cadence with Sales: SLAs, routing rules, talk tracks, outreach templates, and playbooks.
• Run post-event pipeline reviews and retros focused on conversion rates, speed-to-lead, follow-up quality, and stage progression — and ship process improvements every cycle.

Build the systems, tooling, and measurement that make the motion repeatable

• Own the process layer: CRM hygiene, attribution, list building, lead capture, and reporting.
• Standardize the pipeline mechanics around events (pre/during/post workflows, handoffs, checklists, templates) so conversion is consistent and scalable.
• Establish an ROI and learning framework (cost per meeting, cost per opp, time-to-follow-up, conversion rates) and use it to make program and spend decisions.

Requirements

• Experience: 4+ years in field marketing / events / pipeline marketing at a high-growth B2B company; proven track record driving meetings and pipeline through conferences, hosted programs, and in-person activations.
• Sales partnership: Deep familiarity working hand-in-hand with Sales (SDR/AE leadership) to build account lists, coordinate outreach, and convert event interest into qualified opportunities.
• Process + systems: Strong operator who can build the processes behind the programs: targeting, routing, follow-up SLAs, playbooks, reporting, and continuous improvement.
• Measurement: Comfortable owning ROI and performance analytics (pipeline attribution, conversion rates, program performance, budget efficiency) and using data to make decisions.
• Execution: Can run events full force (logistics, vendors, run-of-show, on-site coordination) while keeping the team aligned to pipeline outcomes.
• Tools: Working knowledge of Salesforce and common marketing/event tooling (e.g., marketing automation, event platforms, spreadsheets/BI); fast learner and systems-minded.

How We Work at Air

• Act like a driver: Take initiative and ownership without waiting to be told.
• Work in public: Share ideas openly, get feedback early, and collaborate across teams.
• Play to win: Aim high and bring creativity, adaptability, and focus to your work.
• Say the hard thing: Give and receive feedback with clarity and respect.
• Disagree and commit: Debate honestly, then align quickly to move forward together.

Benefits
Why Air?

• Growth and Impact: Join a rapidly scaling company with a mission to transform the creative ops space. Your work will have a direct, tangible impact on [our ARR growth].
• Comprehensive Benefits: We offer competitive medical, dental, and vision insurance, along with dependent coverage. You’ll also enjoy a generous work-from-home stipend, professional development reimbursement, and unlimited vacation days.
• Commitment to Diversity: We believe in the power of diverse perspectives and strive to create an inclusive culture that welcomes individuals from all backgrounds and experiences.
• Competitive Compensation: The compensation range for this role is USD $92,000 - $158,000 + equity, commensurate with experience.

At Air, we’re committed to building a world-class team and helping every individual reach their full potential. If you're passionate about solving big problems and growing with an innovative company, we’d love to meet you!