Senior VP of Sales in San Diego, California at Mor Furniture For Less Inc

The Sr. VP of Sales is responsible for leading MOR Furniture’s multi-channel sales organization—including retail stores, e-commerce, financing programs, and regional sales operations. This role owns the company’s revenue strategy, store productivity, sales training systems, and expansion planning.

The Sr. VP will drive MOR’s transformation from a traditional “for-less” retailer toward a value + style retail model, improve conversion, strengthen store-level execution, and build a scalable sales capability that supports MOR’s next-stage growth.

Key Responsibilities

A. Revenue & Sales Strategy

• Own annual sales planning for all stores & channels (P&L responsibility $250M+)
• Develop traffic, conversion, and AOV strategies
• Lead pricing, promotion, and financing-term optimization
• Partner with marketing on campaign planning, i.e. Black Friday, President’s Day, Holiday events, etc.

B. Store Operations & Performance Management

• Develop and maintain a standardized sales playbook for all stores
• Oversee regional managers, store managers, and sales associates
• Implement KPI dashboards: traffic, conversion, UPH, close rate, and attachment rate

Improve sales floor discipline, customer experience, and white-glove standards

• Lead new store opening sales planning including hiring, training, and launch

C. Sales Training & Talent Development

• Build a unified training system for product knowledge, selling skills, and digital tools
• Establish internal “Sales Academy” to reduce turnover and accelerate ramp-up

D. E-Commerce & Omnichannel Integration

• Integrate store and online sales workflows
• Build lead-routing and attribution systems (coupon code, touch-screen kiosks, CRM)
• Develop collaboration between stores and online teams to increase blended revenue

Hard Skills

• 10+ years of leadership experience in multi-unit retail or furniture/home category
• Proven sales P&L leadership(>$100M annual revenue)
• Strong analytical skills (conversion funnel, promotion ROI, merchandising performance)
• Experience with omnichannel sales, CRM systems, and online traffic ? in-store conversion
• Familiar with U.S. retail labor management & incentive design

Soft Skills

• High leadership presence, can lead 500+ salespeople across 40+ stores
• Hands-on, operationally strong, able to travel frequently
• Strong cross-functional communication with marketing, operations, and merchandising

Preferred Background

• Experience with furniture retailer or related industry
• Experience transforming legacy retail into omni-channel operations
• Bilingual in English/Spanish is a plus

Compensation Package

• Base salary of $180,000 to $230,000
• Annual bonus up to 40% of base salary based on KPIs such as sales revenue, gross profit achievement, conversion rate, inventory turnover, labor cost control, and sales performance of new store openings
• Profit share plan
• 401(k) plan
• Medical / Dental / Vision
• Car allowance

Potential Total Compensation (Comprehensive Package) of $250,000 to $375,000