CPG Paid Advertising Specialist, Client Experience in Brazil at Jobgether
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Job Description
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a CPG Paid Advertising Specialist, Client Experience based in Brazil .
This role supports the execution and performance of paid advertising programs for consumer packaged goods and e-commerce clients.
You will manage campaigns across major advertising platforms while using data to identify opportunities for growth and optimization.
The position combines hands-on campaign management with strategic thinking, client communication, and performance analysis.
You will work closely with senior strategists and cross-functional teams to translate business objectives into effective advertising strategies.
The environment emphasizes ownership, reliability, continuous learning, and high-quality execution.
You will also leverage modern technology and AI-enabled tools to improve efficiency, analysis, reporting, and campaign performance.
This is an opportunity to deepen your paid media expertise while directly contributing to measurable client outcomes.
- Execute and maintain paid advertising campaigns across platforms such as Meta, Google, TikTok, and other relevant channels, ensuring accurate setup, tracking, naming conventions, and rigorous quality assurance.
- Manage campaigns end-to-end, including ad builds, ongoing optimizations, performance monitoring, reporting, budget pacing, and routine campaign management.
- Work independently with strong ownership of timelines, budgets, pacing, deliverables, and day-to-day campaign performance.
- Monitor advertising performance closely and proactively identify growth opportunities, risks, and areas requiring optimization.
- Develop data-backed testing hypotheses and recommendations aligned with client objectives, audience needs, and business goals.
- Maintain a client-first approach by incorporating brand requirements, commercial priorities, constraints, and strategic considerations into campaign decisions.
- Manage and execute client testing roadmaps, including prioritization, project coordination, experiment execution, and follow-up actions.
- Prepare and present performance reports and campaign recaps using clear data storytelling to communicate results, insights, recommendations, and next steps.
- Ensure campaigns and key deliverables launch accurately and on schedule while proactively addressing potential issues before they affect performance.
- Apply calm, solutions-oriented problem solving when navigating performance fluctuations, technical challenges, or significant campaign changes.
- Use analytics, advertising technology, and AI-enabled tools to improve campaign efficiency, performance analysis, reporting, and operational workflows.
- Leverage internal technology and marketing intelligence tools to inform campaign strategy, execution, optimization, and reporting.
- Contribute beyond day-to-day execution by identifying new ideas, efficiencies, frameworks, and process improvements that strengthen team operations and client outcomes.
- Collaborate closely with lead strategists and other team members while taking increasing ownership of strategic responsibilities as experience develops.
- 1–2 years of experience in digital marketing, with agency experience considered an advantage.
- At least 1 year of experience in direct-response marketing, particularly within e-commerce or consumer-focused environments; lead generation and B2B experience are additional advantages.
- At least 1 year of hands-on experience managing Meta Ads or Google Ads for direct-response campaigns, with additional experience across TikTok, LinkedIn, Pinterest, or similar platforms preferred.
- At least 1 year of experience contributing to or leading paid advertising strategy for direct-response marketing initiatives.
- Experience with Google Analytics and Shopify, with exposure to other marketing, analytics, or technical platforms considered a plus.
- At least 1 year of client-facing experience, including professional communication and relationship management.
- Excellent Excel skills, including a strong understanding of advanced spreadsheet functionality and data analysis.
- Strong analytical capabilities and the ability to translate campaign data into practical insights and optimization recommendations.
- Strong organizational and time-management skills, with a high level of reliability, attention to detail, and ability to manage competing priorities independently.
- Self-starter mindset, positive attitude, high energy, and willingness to take ownership of responsibilities without requiring constant supervision.
- Entrepreneurial approach with a genuine interest in problem-solving, experimentation, continuous learning, and professional development.
- Advanced proficiency in spoken and written English is required.
- Ability to work effectively in a collaborative, client-focused environment while maintaining strong individual accountability.
- Opportunity to work on paid advertising programs for consumer-focused and e-commerce brands.
- Hands-on exposure to major digital advertising platforms, analytics tools, AI technologies, and modern marketing workflows.
- Opportunities to develop both technical paid media expertise and broader strategic and analytical capabilities.
- Client-facing experience with direct exposure to performance insights, recommendations, and business outcomes.
- Supportive environment focused on mentorship, continuous learning, and professional development.
- Opportunities to contribute ideas, improve processes, and introduce new efficiencies across campaign operations.
- Exposure to an AI-enabled marketing environment designed to enhance research, analysis, execution, and decision-making.
- Collaborative culture that values diverse backgrounds, perspectives, curiosity, accountability, and measurable impact.