Director of Digital Growth in WEST BLOOMFIELD, Michigan at DACUT

DACUT is not just a dispensary chain. We are building a multi-brand, multi-state, vertically integrated brand house spanning:

• Retail
• Consumer packaged goods
• Culture-driven lifestyle brands
• Licensing across the U.S.

Now we’re looking for a Creative Digital Director / Head of Brands & Growth to architect, lead, and scale our entire creative, brand, digital, and marketing ecosystem.

The Mission

You will own the creative and brand universe across:

• All DACUT retail
• All house brands
• All licensed brand programs
• All digital platforms
• All campaigns, launches, and content engines

You are not here to “make things look cool.”

You are here to build a scalable brand + packaging + content + performance machine that:

• Moves fast
• Ships constantly
• Looks world-class and drives revenue

This Is a GM Role for Creative, Brand & Packaging

You are:

• The Creative Director – setting taste, vision, and quality bar
• The Brand Architect – building coherent worlds across multiple brands
• The Packaging & Product Presentation Owner – owning packaging systems, visual identity, and shelf impact
• The Digital & UX Owner – owning websites, flows, conversion, SEO
• The Systems Builder – building workflows, pipelines, and standards
• The Team Leader – managing designers, animators, and marketing ops
• The Velocity Engine – increasing output, speed, and impact
• The AI Integrator – using AI to multiply creative and operational leverage

What You Will Own

• Creative direction across ALL brands
• Brand identity systems, packaging systems, and campaign systems
• Product packaging design, standards, templates, and production workflows
• Website ecosystem (Dacut + brand sites + landing pages)
• UX, CRO, funnels, and online ordering experience
• SEO, Google rankings, local dominance
• Content engine (social, campaigns, launches, in-store, merch, events)
• Licensing creative systems (toolkits, templates, asset pipelines)
• Internal creative & marketing team leadership
• Vendor & printer & freelancer management

AI workflows for:

• Content
• Design
• Ideation
• Automation
• Production scaling

Who You Are

You are not just a creative. You are a builder of brand and execution systems.

You:

• Have elite taste AND operational discipline
• Can manage multiple brands, SKUs, and packaging lines
• Know how to run creative like an operation, not chaos
• Think in systems, pipelines, and throughput
• Are obsessed with speed, quality, and leverage
• Can translate vision into execution
• Are comfortable owning deadlines, priorities, and outcomes
• Can lead creatives without drama

You can:

• Direct
• Decide
• Delegate
• Ship

Skills & Experience

Must-Have:

• Leading creative / brand / digital teams
• Packaging design for CPG or regulated products
• Managing print production, dielines, and packaging vendors
• Web platforms (Buddy, Shopify, or similar)
• UX, CRO, funnels, and conversion optimization
• SEO, Google My Business, local search dominance
• Adobe Suite + Figma
• Brand systems + packaging systems
• Managing 3D / motion / video (in-house or vendors)
• Campaign development and launch calendars
• Project management and workflow systems
• AI tools for creative and marketing acceleration

Big Bonus:

• Cannabis, CPG, lifestyle, fashion, or culture brands
• Retail marketing experience
• Licensing or multi-brand systems
• Strong network of creatives, animators, printers, manufacturers

What Success Looks Like

• Brand presence and shelf impact visibly elevated
• Packaging systems that scale across SKUs and states
• Website traffic and online orders materially up
• Google rankings dominating local markets
• Team output dramatically faster and cleaner
• Clear campaign & product launch cadence
• Licensing asset delivery systemized and scalable
• Creative becomes a growth engine, not a bottleneck

Compensation

• Competitive salary (DOE)
• Performance incentives
• Long-term growth opportunity

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