Brand Strategist in Brooklyn, New York at Food52

Company Overview:

Culinary Media Group is the leading authority in food media, comprising four iconic brands: America’s Test Kitchen, Food52, Cook’s Country, and Cook’s Illustrated. Together, we bring the full funnel of food media to life.

This role with Food52 supports Culinary Media Group's revenue teams—leaders in digital food and lifestyle—driving innovative partnerships that connect brands with highly engaged audiences. Our mission is to make every day more delicious and meaningful through thoughtful content, curated products, and vibrant community experiences.

About The Role:

Culinary Media Group is seeking a Brand Strategist to play a key role in shaping client partnerships and driving new business. This individual will lead the development of strategic, insight-driven proposals and presentations, partnering closely with Sales and cross-functional teams to bring innovative programs to market. This role is ideal for someone who thrives at the intersection of creativity and strategy—translating client objectives into compelling, multi-platform solutions that deliver results.

About Our Team

We are a collaborative, solutions-driven team with a deep understanding of the evolving food and lifestyle media landscape. We pride ourselves on creative thinking, strong partnerships, and a shared commitment to growth.

Our culture is fast-paced, entrepreneurial, and highly collaborative—no two days are the same. You’ll have the opportunity to work across a range of clients and projects, contributing to meaningful partnerships while continuing to grow your skill set.

This role reports to the VP of Brand Strategy and leads the pre-sale process across sponsored marketing programs, custom content pitches, and sales enablement.

Key Responsibilities:

• Lead the development of best-in-class, insight-driven marketing solutions for Culinary Media Group’s advertising partners
• Drive ideation and strategic thinking for both proactive opportunities and RFP responses
• Organize and facilitate brainstorms, ensuring ideas are effectively captured and translated into actionable concepts
• Partner cross-functionally with Sales, Account Management, Client Services, and Content teams to develop cohesive proposals and pitch materials
• Build compelling, client-facing presentations and narratives that clearly articulate program value
• Serve as the primary pre-sale point of contact for sales
• Develop and maintain sales enablement materials, including sponsorship packages, one-sheets, case studies, and insights decks

Schedule

Hybrid schedule of 3-4 days per week in our office in the Brooklyn Navy Yard, but subject to change on a week to week basis depending on the needs of the business.

Compensation

The compensation for this role is $100,000 to $115,000. The range provided is based on what we reasonably expect to pay for this job as of the time of posting. The actual salary offered will be determined based on multiple factors, including but not limited to the candidate’s relevant experience, job-related knowledge, skills, geographical location, and other job-related factors permitted by law.

EEO Statement

Food52 is proud to be an equal opportunity workplace, providing equal employment and advancement opportunities to all team members. We evaluate candidates without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics as required by law and as a matter of our company values.

• Bachelor’s degree
• 5+ years building cross-platform digital marketing programs
• Proven experience creating client-facing presentations and proposals (Keynote, Pitch, PowerPoint, etc.).
• Strong ability to manage multiple workstreams and deadlines within an RFP-driven environment
• Excellent collaboration and interpersonal skills
• Strategic, creative thinker with a track record of translating ideas into holistic marketing programs
• Strong written and verbal communication skills

What Will Set You Apart:

• Publisher-side experience
• Experience working within or closely with a Creative Studio
• Design sensibility with the ability to create visually compelling materials
• Deep understanding of branded content and go-to-market strategy
• Highly detail-oriented with a proactive, self-starter mindset