Director of Conversion Rate Optimization (CRO) in Canada Creek, Nova Scotia at Jobgether

• Own end-to-end conversion performance across all digital touchpoints, including web, iOS, and Android, ensuring continuous optimization of subscription funnels and user journeys.
• Design, test, and iterate onboarding flows and in-app purchase experiences to improve activation rates and early-stage conversion performance.
• Lead strategy and optimization of web funnels, landing pages, checkout flows, and acquisition pathways.
• Own paywall architecture and content metering strategies, balancing user experience with monetization goals and subscription growth.
• Build and execute a continuous experimentation roadmap, including A/B and multivariate testing across copy, UX, pricing, and flow design.
• Partner closely with Product, Engineering, and Analytics teams to ensure accurate tracking, strong instrumentation, and effective implementation of growth initiatives.
• Define and maintain core conversion dashboards and performance metrics such as churn points, funnel drop-off, and trial-to-paid conversion rates.
• Influence cross-functional stakeholders to prioritize and ship high-impact CRO initiatives without direct managerial authority.

• 5+ years of experience in CRO, growth, or product-led growth roles within subscription-based consumer digital products or D2C environments.
• Strong analytical background with hands-on experience working with behavioral and product data, including ability to use SQL for analysis and segmentation.
• Deep understanding of digital funnel mechanics, conversion psychology, and subscription monetization models.
• Experience optimizing mobile in-app purchase flows (Apple IAP and Google Play Billing).
• Proven ability to design, run, and interpret A/B and multivariate experiments at scale.
• Strong cross-functional collaboration skills, with experience influencing Product, Engineering, and Marketing teams.
• Ability to translate data insights into clear, actionable product and UX recommendations.
• Highly execution-oriented mindset with experience building testing frameworks and growth systems from scratch.

Nice to have:

• Experience with CRO and experimentation tools such as Superwall or Piano.
• Familiarity with analytics and growth platforms such as PostHog, GA4, and Customer.io.
• Experience in content-heavy products, media platforms, or information-driven applications.
• Strong interest in media literacy, journalism, or news ecosystems.

• Competitive, market-aligned compensation package based on experience and location within Canada.
• Fully remote-first work environment with flexibility across time zones.
• Comprehensive health, dental, vision, and life insurance coverage for employees and families.
• Access to professional development resources and continuous learning opportunities.
• Mission-driven culture focused on improving media literacy and informed decision-making.
• Collaborative, high-autonomy environment with opportunities to shape product strategy directly.
• Regular in-person team gatherings and offsites to strengthen connection and collaboration.