Paid Search Specialist in Dallas, Texas at Moroch Partners

• Teamwork & Collaboration
• Building Alignment
• Emotional Intelligence

• Analytics Coursework — Formal academic coursework or documented training in statistics, digital marketing, media planning, analytics, or Excel-based data analysis is preferred because the role requires defensible optimization decisions based on performance data, pacing, and testing results.
• Relevant Degree — Bachelor's degree in marketing, advertising, business, communications, analytics, or a closely related field, or equivalent work experience demonstrating the ability to apply quantitative analysis, campaign planning, and client-facing communication in paid search environments.
• Platform Scope — Demonstrated experience supporting multiple client accounts or business lines with responsibility for conversion tracking validation, performance analysis, promotion launches, and cross-functional coordination in agency, retail, services, QSR, or other multi-location marketing environments.
• SEM Experience — 2 to 4 years of hands-on experience managing and optimizing paid search campaigns in Google Ads and Microsoft Advertising, including campaign setup, keyword development, ad copy testing, bid and budget management, and weekly performance reporting.
• Google Ads — Current Google Ads Search Certification or equivalent verifiable credential is preferred as evidence of up-to-date platform knowledge in search campaign setup, optimization, measurement, and policy compliance relevant to daily execution.
• Measurement Credential — Current certification in Google Analytics, Microsoft Advertising, Search Ads 360, or another recognized search measurement or bid-management platform is preferred when the credential validates the ability to troubleshoot tracking, interpret performance data, and optimize efficiently at account level.

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We're committed to creating an environment where people can do great work and build meaningful careers. Eligible employees have access to a comprehensive benefits program including:

• Medical, dental, and vision coverage
• 401(k) with company match
• Generous PTO, paid holidays, and give back time for volunteering
• Hybrid work
• Mental health and wellbeing resources
• Fitness reimbursement
• Paid parental and child-bonding leave

At Moroch, we believe that local changes everything. We unearth specificity from local culture to create impact at scale for regional, national and multi-location brands. We anchor every decision in business insights, unleashing our teams to develop relentlessly fresh creative and intentional media strategies that change behaviors. Every solution we create closes the proximity gap, helping brands get closer to consumers and communities. Moroch is a proudly independent agency dedicated to helping franchisees and local marketers drive business results. Visit moroch.com to learn more about our clients and current work.

This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. Moroch is an Equal Opportunity Employer.

Travel may be required for this position, up to approximately 10% of the time.