Paid Social Strategist in Dallas, Texas at Moroch Partners

• Coaching & Talent Development
• Leadership
• Teamwork & Collaboration

• Relevant Degree — Bachelor's degree in marketing, advertising, communications, business, analytics, or a closely related field, or equivalent professional experience demonstrating the ability to develop paid social strategy, performance plans, and client-facing recommendations.
• Collaboration & Informal Leadership — Demonstrated experience partnering with clients and cross-functional teams, presenting campaign recommendations and performance insights, mentoring developing paid social team members, and supporting campaign execution quality across assigned work.
• Paid Social Experience — 7+ years of progressive paid social media experience managing cross-platform campaigns, including strategy development, budget allocation, forecasting, optimization, and performance reporting for multi-market or scaled accounts.
• Performance Analysis & Optimization — Demonstrated experience developing audience strategies, implementing tracking frameworks, evaluating conversion performance, developing and executing testing initiatives, and optimizing paid social programs to improve campaign effectiveness and business outcomes.
• Paid Social Platform Certifications (Preferred) — Professional certifications, coursework, or training related to paid social advertising platforms, audience targeting, conversion tracking, ad operations, campaign management, and social platform best practices are preferred.
• Social Measurement & Analytics Certifications (Preferred) — Professional certifications, coursework, or training related to digital analytics, attribution, measurement, testing methodologies, conversion analysis, audience insights, and marketing performance optimization are preferred.

We're committed to creating an environment where people can do great work and build meaningful careers. Eligible employees have access to a comprehensive benefits program including:

• Medical, dental, and vision coverage
• 401(k) with company match
• Generous PTO, paid holidays, and give back time for volunteering
• Hybrid work
• Mental health and wellbeing resources
• Fitness reimbursement
• Paid parental and child-bonding leave

At Moroch, we believe that local changes everything. We unearth specificity from local culture to create impact at scale for regional, national and multi-location brands. We anchor every decision in business insights, unleashing our teams to develop relentlessly fresh creative and intentional media strategies that change behaviors. Every solution we create closes the proximity gap, helping brands get closer to consumers and communities. Moroch is a proudly independent agency dedicated to helping franchisees and local marketers drive business results. Visit moroch.com to learn more about our clients and current work.

This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. Moroch is an Equal Opportunity Employer.

Travel may be required for this position, up to approximately 10% of the time.