Sales Representative in Prince George, British Columbia at Williams Machinery

We’re expanding in Prince George and Northwest BC, and we’re looking for a driven, competitive Sales Representative who thrives on building pipeline, winning new business, and closing deals.

This is a hunter role — ideal for someone who enjoys being out in the field, talking to customers, uncovering opportunities, and turning conversations into sales.

You’ll sell and rent material handling equipment solutions, helping customers choose the right equipment to keep their operations moving. If you’re energized by targets, relationships, and real-world impact, this role gives you the runway to build something big.

• Competitive salary: $70,000–$120,000 (base salary + uncapped commission)

• Company vehicle

• Comprehensive benefits package

• Health & Lifestyle Spending Accounts

• Employee and Family Assistance Program (EFAP)

• RRSP matching

• 3 weeks paid vacation

• Long-term career growth with a respected industry leader

• Proactively hunt for new business across Prince George and Northwest BC

• Build and manage your own sales pipeline from prospecting to close

• Develop strong, long-term relationships with customers across multiple industries

• Conduct on-site visits, equipment walkarounds, and live demonstrations

• Identify customer needs and deliver tailored equipment solutions (sales + rental)

• Grow existing accounts while consistently opening new doors

• Represent Williams Machinery as a trusted advisor in the field

• 3–5 years of B2B sales experience (equipment, industrial, automotive, or similar is an asset)

• A hunter mindset — you enjoy prospecting, cold outreach, and winning new business

• Strong communication and relationship-building skills

• Confidence in front of customers and decision-makers

• Self-driven, competitive, and motivated by targets and results

• Willingness to travel across Northwest BC and occasionally to the U.S. for training and events

• Valid driver’s license and clean driving record

You’re stepping into a growth territory with real opportunity. You’ll have the backing of a 120-year-old industry leader, but the freedom to build your own book of business and make an impact fast.

Privacy Notice for Job Applicants: By applying, you consent to share your name and email with our third-party assessment provider solely for assessment purposes, if required. We will manage your data confidentially and will not use it for any other purpose. If you have any concerns, please contact our HR department at careers@williamsmachinery.com.

Selection Process Notification: Due to the volume of applications, we will contact only the shortlisted candidates. Thank you for considering career opportunities with Williams Machinery.

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