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Research and Analytics Specialist (Marketing) in Detroit, Michigan at Metropolitan Detroit Convention & Visitors

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Metropolitan Detroit Convention & Visitors
Detroit, Michigan, 48226, United States
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Job Description

ABOUT THE [RESEARCH AND ANALYTICS SPECIALIST]

WHO WE ARE

Our vibrant team strives to unite partners to drive regional tourism and economic impact by connecting the world to our diverse communities, rich history, and spirit of innovation. Integrity, empowerment, transparency, community, passion, and empathy guide our workplace culture. With a firm commitment to diversity, equity, inclusion, and belonging, we strive to create an environment where voices are valued and respected. If this resonates with you, consider the role below:

WHAT WE OFFER:

  • Competitive Compensation
  • Life, Medical, Vision, and Dental Insurance
  • 11 Paid Company Holidays Per Year, plus 1 Floating Holiday
  • PTO Referral Bonus
  • 17 PTO Days Per Year, Based on Full Months Projected to Work in The Calendar Year
  • 401(K) With 4% Match
  • Paid Parking, with 24/7 Access

    • JOB HIGHLIGHTS

    POSITION PURPOSE: Provides project management in the creation, implementation, and organization of projects/activities related to website management, SEO, content management, and web and social analytics. This position handles a variety of website-related project management duties to assist the Vice President, Marketing & Communications in completing department projects/tasks in an effective and efficient manner. This position regularly interacts with other Visit Detroit departments to complete digital marketing-related requests. This position will also be responsible for the collection and analysis of tourism-related research.

    LOCATION & SCHEDULE:

  • Full-time
  • This position currently involves a hybrid working model with 2 days remote, and 3 days in-office in Detroit, MI.

    • WHAT WE REQUIRE:

  • 2-4 years of work experience in digital marketing.
  • Intermediate to advanced proficiency in search engine optimization (SEO).
  • Beginner to intermediate knowledge of HTML and CSS.
  • Intermediate knowledge of analytics software (Google Analytics).
  • Experience with Social Media Reporting (Sprout Social)
  • Valid, unrestricted Michigan driver’s license.

    • PREFERRED:

  • 1-3 years’ work experience in digital marketing operations, preferably in an agency or SaaS environment.
  • Work experience in the tourism/travel industry.
  • Work experience with website management, maintenance, or design.

    • HOW YOU’LL CONTRIBUTE:

    Web & Digital Analytics

  • Coordinate and analyze web and social media analytics, establishing regular reporting for the Marketing Department to drive digital strategy and content decisions
  • Optimize visitdetroit.com, microsites, apps, and video content for search engines (SEO) and user experience
  • Manage visitdetroit.com content optimization and functionality, conducting regular user testing and making data-informed adjustments
  • Collaborate with marketing staff on content creation and editing based on search engine data and web analytics

    • Research & Analytics

  • Conduct tourism and visitor research, including data collection, analysis, and forecasting, to support Visit Detroit's goal of attracting 1.5 million new visitors annually
  • Analyze the economic impact of tourism initiatives, major events, and convention business to demonstrate Visit Detroit's value to stakeholders
  • Track and report on visitor growth targets using multiple data sources, including STR reports, hotel occupancy data, and attraction attendance
  • Conduct competitive analysis of peer DMOs and tourism trends to inform strategic planning and positioning
  • Develop regular research reports and data visualizations for leadership, board presentations, and stakeholder communications

    • Digital Operations & Content Management

  • Create and manage Detroit Vibe Newsletter e-blasts and departmental communications
  • Populate and maintain content for convention and sporting events by collaborating with meeting planners and Visit Detroit departments
  • Maintain a relationship with the website vendor to support ongoing web requests and microsite management
  • Ensure websites maintain ADA compliance and accessibility standards per Web Content Accessibility Guidelines
  • Project manage web-related updates and redesigns as needed

    • Collaboration & Special Projects

  • Collaborate with marketing staff and agencies to create and populate website templates and digital content
  • Assist with digital marketing projects, including merchandise store, digital maps, SharePoint, and new strategic initiatives
  • Support research needs for new tourism initiatives and marketing campaigns

    • Organizational Commitment

  • Committed to partnering with Visit Detroit in embedding diversity, equity, and inclusion into company culture and operations, and actively contributing to creating a welcoming and inclusive environment for all employees and stakeholders

    • OTHER CONTRIBUTIONS:

  • Researching and writing print and digital content when necessary.
  • Assist in travel and tourism research efforts.
  • Occasional overtime on evenings and weekends to assist with Visit Detroit events.

    • REQUIRED KNOWLEDGE, SKILLS, AND COMPETENCIES:

  • Excellent proficiency with AI enterprise tools such as Claude Code, Claude Cowork, and OpenAI Codex
  • Experience with search engine optimization.
  • Ability to manage digital content and websites.
  • Ability to manage large, multifaceted projects with multiple vendors.
  • Ability to analyze tourism, social, and web data and report out trends.
  • Excellent writing, editing, and proofing skills.
  • Basic understanding of sales and marketing principles, advertising, and publishing experience helpful.
  • Working knowledge of metro Detroit attractions, restaurants, events, hotels, and meeting facilities is helpful.
  • Excellent communication skills, including the ability to clearly express thoughts, ideas, and concepts, verbally and in writing, in the English language.
  • Strong ability to organize, prioritize, and manage multiple assignments.
  • Creative and adaptable in fast-paced environments.
  • Builds and maintains effective relationships with colleagues and external stakeholders.
  • Consistently demonstrates professionalism in attitude, appearance, and behavior.
  • Effective in both remote and in-person settings; proficient with video conferencing tools.
  • Proficient in Microsoft Word, Excel, Outlook, and PowerPoint.
  • Available to work evenings, weekends, and travel as needed.

    • PHYSICAL DEMANDS AND WORKING CONDITIONS:

  • Office work involves extended periods of sitting or working at a desk, utilizing repetitive typing motions on a computer or laptop, and reading text on a video display monitor.
  • Ability to perform extensive standing and/or walking for work-related assignments and events.
  • Ability to lift, push, and or carry up to 25 lbs. occasionally.

    • Visit Detroit is an Equal Opportunity Employer:

    We respect and seek individuals of diverse backgrounds and do not discriminate in employment based on race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.

    Please ensure to regularly check your email spam folder for any communication from Visit Detroit to avoid missing important updates regarding your application status.

    The above is intended to describe the general content of and requirements for the performance of this position. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements and does not imply a contract. I understand that my employment is at-will and that either you or I can terminate my employment at any time, for any reason. No oral or written contractual commitments have been made concerning my employment.

    Job Location

    Detroit, Michigan, 48226, United States

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