Marketing Operations & Growth Manager (AI-Driven) in Raleigh, North Carolina at Inn-Flow

A Little About Inn-Flow

At Inn-Flow, we’re more than a hotel software company - we’re a team on a mission to transform how the hospitality industry operates. Built by hoteliers, for hoteliers, our all-in-one back-office platform brings together accounting, labor management, payroll, business intelligence, and more into one seamless experience. Our technology empowers hotel operators to work smarter, make better decisions, and focus on what matters most: delivering exceptional guest experiences.

Inn-Flow is experiencing strong growth and momentum, backed by the strategic investment from Mainsail Partners. As we scale, we’re expanding the leadership team, accelerating innovation, and deepening our impact across the hospitality industry, all while staying grounded in the real needs of operators.

Our commitment to both customers outcomes and employee experience has earned industry recognition, including multiple top honors from the 2026 HotelTechAwards and recognition as a Top 10 Best Places to Work in Hotel Tech and Triangle Business Journal’s #2 Best Place to Work.

At Inn-Flow, you’ll have the opportunity to do meaningful work, grow your career, and be part of a company that’s shaping the future of hospitality technology.

About the role

• Inn-Flow is seeking a highly capable Marketing Operations & Growth Manager to help modernize and scale our marketing engine using AI and automation. This role owns marketing systems, infrastructure, and performance analytics, enabling campaign execution across the team. While deeply involved in campaign architecture and optimization, this role does not own day-to-day campaign deployment. The role partners closely with Revenue Operations, Sales, Events, Product Marketing, and Content to improve efficiency, increase pipeline visibility, and drive measurable revenue outcomes.

What you'll do

• Own marketing HubSpot administration, workflows, lifecycle stages, lead routing, and campaign infrastructure

• Own data integrity, taxonomy, and governance within HubSpot

• Build and maintain dashboards for pipeline, attribution, campaign ROI, and event performance

• Improve attribution and reporting visibility across channels in partnership with RevOps and Sales

• Identify, implement, and scale AI-driven solutions that reduce manual work and improve performance

• Own event performance tracking, attribution, and follow-up workflows

• Own website performance infrastructure, conversion tracking, and optimization

• Own and improve funnel performance including conversion rates and pipeline generation

• Partner closely with Marketing Programs (email, events, campaign execution) to enable execution and testing

• Partner with Revenue Operations and Sales to align lifecycle stages, lead flow, scoring, and pipeline definitions

• Ensure seamless lead handoff between marketing and sales including SLA definition and tracking

• Act as the connective layer across marketing, sales, and customer teams to ensure funnel alignment

Qualifications

• 4+ years in B2B SaaS marketing operations, growth marketing, or demand generation

• Strong HubSpot experience

• Experience partnering with RevOps and Sales teams

• Strong analytical and systems thinking skills

• Experience implementing AI tools in marketing workflows

• High ownership and strong cross-functional communication skills

Why You'll Love Working at Inn-Flow

We believe great work starts with taking great care of our people.

At Inn-Flow, you’ll enjoy:

Benefits
• Health, dental, and vision insurance
• Short-Term Disability & Life Insurance
• 401(k) with a generous employer match

Time Off & Flexibility
• Flexible vacation and PTO
• Paid holidays plus a floating holiday
• Paid volunteer time
• Hybrid work schedule with in-office collaboration on Tuesdays and Thursdays in our Raleigh office (remote Mondays, Wednesdays, and Fridays)

Work Environment & Culture
• A beautiful, modern office in downtown Raleigh
• Employer-paid monthly parking
• Monthly team socials and regular celebrations
• Quarterly all-hands meetings
• A culture rooted in recognition, collaboration, and growth
• Smart, kind, and genuinely fun people who care about their work - and each other

Equal Opportunity Employer
Inn-Flow is proud to be an Equal Opportunity Employer, upholding a work environment free from discrimination and harassment. We make our hiring decisions based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, family status, or any other non-business consideration. We stand firmly against discrimination and harassment in any form.