Sales & Marketing Manager in Bentonville, Arkansas at GELMART INDUSTRIES, INC.

• Support preparation for customer meetings, joint business plans, monthly business reviews, and modular resets.
• Own the day-to-day flow of merchant requests: sample coordination, pricing responses, item setup follow-through, and post-meeting recap and action tracking.

• Own intake, prioritization, and delivery of all marketing needs and requests across Walmart, Sam’s Club, and Walmart Canada.
• Manage marketing sample requests end-to-end — internal photoshoots, brand requests, YBM/Holiday needs, and account meetings — including sourcing, tracking, shipping, and warehouse coordination.
• Own the marketing calendar of photoshoots, YBM, and Holiday milestones; make priority calls when Walmart, Motherhood, and own-brand needs conflict.
• Coordinate packaging prototype printing and route files and inputs to vendors and printers.

• Procure samples, organize and attend shoots, and provide retouch notes for NOBO, Joyspun, Kindly, and other brands.
• Own model casting: pre-screen portfolios against fit, size, age, and look criteria; assemble casting decks and submit curated options for final approval.
• Share packaging imagery with package suppliers (RPAC); confirm receipt and correct file formats.
• Coordinate e-commerce image needs; prepare and ship imagery to Walmart’s studio.
• Manage all portal work: cropping, renaming, and uploading imagery through SupplierOne, Workhorse, and other Walmart and vendor portals.
• Lead PDP enhancement assets; own final look-and-feel decisions in partnership with sales, Design and brand leadership.
• Own EcoRecords submissions for Bazaarvoice/Walmart: prepare inputs, chase factories and Zora for missing data, and complete submissions on time.
• Enable Walmart recycled-globe artwork and other sustainability call-outs; own the operational readiness (certifications, transaction certificates, packaging approvals) that makes them possible.
• Manage the Gelmart BCI account and unit reconciliations; support RSC/BV and other certification audits.
• Maintain marketing color-name conventions in Simparel and generate UPC reports for the packaging team.

• Complete style adoption forms — titles, PDP descriptions, and Walmart attributes — for all Gelmart brands and seasons.
• Set up and format modular images for planning; generate UPC-specific images and maintain naming and file conventions.
• Support the Digital team's content-quality goals: implement requested text and image changes, track versions, and confirm live on-site.
• Approve copy and attribute treatment for sensitive claims (fit, sustainability, nursing functionality) in partnership with brand and product leadership.

• Coordinate sample requests at PO timing to hit Bazaarvoice review windows and Walmart review-count expectations.
• Set up items in the Bazaar portal, launch campaigns by brand/season, and update portal status when product ships.
• Track campaign reviews, ratings, and sentiment; highlight review issues affecting star ratings and flag high-risk comments (fit, defects, safety, packaging) for internal escalation.
• Recommend when review patterns should trigger product, packaging, or retailer-messaging changes.

• 5+ years of combined sales, account management, retail stores, and/or marketing experience supporting a mass retailer, with Walmart experience required.
• Multiple years of experience in apparel preferred (intimate apparel, basics, or seasonal apparel a strong plus).
• Proven self-starter who takes initiative without prompting and drives issues to resolution.
• Exceptional communication, storytelling, and relationship-building skills.
• Willing and able to work on-site in Bentonville, AR full-time.

About the Company

Gelmart is a leading designer, manufacturer, and supplier of intimate apparel, specializing in retail and private label programs for the country's largest mass and value channels. For decades, we have partnered with Walmart and other major retailers to design, develop, and deliver quality bras, underwear, sleepwear, and shapewear under our customers' brands and our own.

Our Bentonville team is the front line of the Walmart relationship — sitting where our customers sit, working shoulder-to-shoulder with design, sourcing, and supply chain at HQ to keep product moving and shelves full.

As part of Rafar Group, alongside Hanky Panky and Cosabella, we share a common foundation: craftsmanship, integrity, and respect for the people who make the work possible. Our Core Values — Be Adaptable, Have High Standards, Play for Each Other, Focus on the Outcome — guide every teammate, regardless of tenure or title.