Performance Marketing Specialist - Retail Med in Bentonville, Arkansas at Zinus Inc

Performance Marketing Specialist - Retail Media

Location: Bentonville, AR (On-site)
Primary Focus: Walmart Connect, Wayfair Advertising

Role Summary

Zinus, Inc. is seeking a highly analytical and results-driven Performance Marketing Specialist to join our U.S. Growth Marketing team.

This role will serve as a key subject matter expert for Retail Media Network (RMN) advertising, with primary responsibility for Walmart Connect and Wayfair Advertising campaign management. The ideal candidate combines strong hands-on platform expertise with business acumen, translating marketplace performance data into actionable recommendations that drive profitable growth. This is not a role for someone who simply manages campaigns. We are looking for a marketer who can independently identify opportunities, diagnose performance challenges, evaluate tradeoffs, and proactively recommend solutions. Success in this role requires strong ownership, sound business judgment, and the ability to translate data into measurable business outcomes while responsibly managing advertising investment.

You will work closely with Growth Marketing, Sales, Merchandising, Content, and Supply Chain teams to ensure media investments support broader business objectives.

Key Responsibilities

Own day-to-day management and optimization of Walmart Connect advertising programsSupport strategy and execution of Wayfair advertising campaigns and marketplace growth initiativesDevelop campaign structures aligned to business priorities, category strategies, product lifecycle stages, and promotional eventsManage advertising investment across campaigns by balancing business priorities, performance objectives, and responsible budget stewardship.Monitor performance daily and proactively identify risks, trends, and growth opportunitiesAnalyze performance across SKU, category, and portfolio levelsTranslate campaign results into actionable business recommendationsIdentify root causes behind performance changes, including media, content, pricing, promotions, inventory, and competitive factorsBuild and maintain reporting frameworks that connect media performance to broader business outcomesPartner with Sales, Merchandising, Content, and Supply Planning teams to ensure advertising strategies align with business prioritiesDesign and execute testing plans across bidding, targeting, creative, assortment, and budget strategiesStay current on Walmart Connect, Wayfair Advertising, and broader retail media developmentsDrive process improvements that increase efficiency and scalabilityPresent clear recommendations to leadership by connecting advertising performance to broader business priorities and operational realities.

Required Qualifications

Demonstrated hands-on experience managing Walmart Connect advertising campaigns in a professional or internship setting.Proven experience managing meaningful retail media budgets and performance goalsDeep understanding of Walmart marketplace and Walmart Connect advertising productsExperience managing advertising for large product catalogs (100+ active SKUs preferred).Experience balancing advertising performance with responsible stewardship of marketing investment.Strong analytical skills with the ability to identify drivers behind performance trendsAdvanced Excel proficiency including pivots, lookups, filtering, and data analysisExperience translating data into recommendations for business stakeholdersStrong written and verbal communication skillsAbility to prioritize multiple initiatives in a fast-paced environmentSelf-starter who can operate with limited oversight and strong ownershipDemonstrated ability to diagnose performance issues across media, pricing, promotions, inventory, content, assortment, and competitive dynamics rather than relying solely on campaign-level metrics

Preferred Qualifications

Experience managing Wayfair advertising campaignsExperience with Skai or similar retail media management platformsExperience in mattresses, furniture, home furnishings, or other large-item ecommerce categoriesFamiliarity with Amazon Advertising or additional retail media networksExperience working directly with Walmart merchants, category teams, or supplier organizationsUnderstanding of Walmart's merchandising, promotional, and marketplace ecosystemExperience partnering with sales, merchandising, and ecommerce teams to drive business outcomes

Work Authorization/Security Clearance
Must be authorized to work within The US.

About Zinus

Zinus, Inc. is a growing and highly successful global eCommerce company that values and empowers an entrepreneurial spirit in all of our employees. One of America's first mattress-in-a-box brands, Zinus, Inc. has over 20+ years of experience compressing and delivering mattresses straight to your door. As makers of our products, we incorporate customer feedback into our product design and future innovations. Working at Zinus, Inc. means joining a team that is committed to the happiness of its employees and customers, striving to deliver products and experiences that invoke a little joy, every day. Come and be a part of the world’s most loved online mattress and furniture brand.