Content Marketing Manager in Canada Creek, Nova Scotia at Jobgether
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Job Description
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Content Marketing Manager in Canada .
This role sits at the core of shaping how complex financial and digital products are communicated to a sophisticated global audience. You will be responsible for developing and executing content strategies that drive awareness, engagement, and conversion across multiple channels. Working in a fast-paced, data-driven environment, you will translate market insights, product updates, and industry trends into clear, compelling, and high-quality editorial content. The position requires a strong blend of strategic thinking and hands-on writing, with direct influence on brand storytelling and audience education. You will collaborate closely with cross-functional teams, ensuring content aligns with broader marketing, product, and growth objectives. This is a highly impactful role where your work will directly contribute to audience trust, product adoption, and brand authority.
- Own and execute content marketing initiatives that drive traffic, engagement, leads, and customer retention
- Develop and implement a content strategy and editorial calendar aligned with business and marketing objectives
- Create high-quality editorial content including blogs, educational articles, newsletters, product updates, and research summaries
- Collaborate with product, marketing, and design teams to ensure cohesive messaging across all channels
- Manage content distribution across digital platforms, including social media, email campaigns, and content hubs
- Oversee SEO optimization, content structure, and categorization to maximize reach and discoverability
- Edit and contribute to flagship research and thought leadership publications
- Analyze content performance and optimize based on engagement, traffic, and conversion metrics
- Coordinate external contributors such as writers, designers, and agencies when required
- Bachelor’s degree or equivalent professional experience in marketing, communications, journalism, or related field
- Proven experience in content marketing, editorial writing, or digital content creation for web and social platforms
- Strong editorial mindset with the ability to simplify complex topics for targeted audiences
- Excellent writing, editing, and storytelling skills with strong attention to detail
- Experience managing content calendars, workflows, and cross-functional stakeholders
- Familiarity with SEO principles, content performance tracking, and analytics tools
- Experience with CMS platforms (e.g., WordPress) and tools like Google Analytics
- Understanding of social media platforms and content distribution strategies
- Strong project management skills with the ability to handle multiple priorities in a fast-paced environment
- Fully remote and flexible work environment
- Competitive compensation package
- Career development and long-term growth opportunities
- Mentorship from experienced professionals in the industry
- Collaborative and supportive international team culture
- Exposure to cutting-edge digital finance and crypto markets
- Learning opportunities through workshops and knowledge sharing
- Team-building and social activities (remote and in-person)