Demand Generation Manager in Canada Creek, Nova Scotia at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Demand Generation Manager based in Canada.

This role offers the opportunity to lead a high-impact demand generation function within a fast-growing B2B technology environment.
You will own the strategy and execution of multi-channel marketing initiatives designed to generate qualified pipeline and accelerate revenue growth.
The position combines strategic thinking with hands-on campaign execution, optimization, and performance analysis.
You will collaborate closely with sales and leadership teams to align marketing efforts with business objectives.
The ideal candidate will thrive in a data-driven environment focused on experimentation, measurable outcomes, and continuous improvement.
This fully remote opportunity provides the autonomy to shape marketing programs while contributing directly to business growth.

The Demand Generation Manager will be responsible for building and optimizing marketing programs that drive qualified leads, strengthen the sales pipeline, and improve customer acquisition performance. This role requires a balance of strategic planning, campaign execution, analytics, and cross-functional collaboration.

• Develop and execute a comprehensive demand generation strategy across paid, owned, earned, and lifecycle marketing channels.
• Plan, launch, and manage integrated campaigns focused on pipeline generation and revenue growth.
• Manage paid acquisition initiatives across platforms such as LinkedIn Ads, Google Ads, and other digital advertising channels.
• Create and optimize email marketing campaigns, lead nurturing programs, and marketing automation workflows.
• Partner with sales teams to align marketing initiatives with revenue targets and pipeline goals.
• Optimize landing pages, conversion journeys, and lead capture processes to improve campaign performance.
• Analyze campaign results using marketing and sales data, identifying opportunities for optimization.
• Build dashboards and reporting frameworks tracking key metrics such as pipeline contribution, conversion rates, CPL, CAC, ROI, and campaign effectiveness.
• Collaborate with internal teams and external partners to deliver impactful marketing initiatives.
• Stay informed on emerging marketing trends, AI-powered tools, and industry best practices to improve performance.
• Support the development of scalable marketing processes that enhance long-term growth.

The ideal candidate is an experienced B2B marketer with a strong understanding of demand generation, digital marketing, and full-funnel growth strategies. They should be analytical, proactive, and comfortable managing campaigns independently in a fast-paced environment.

• 5+ years of experience in B2B demand generation, growth marketing, or digital marketing roles.
• Proven experience creating and executing demand generation campaigns that generate measurable pipeline growth.
• Experience marketing SaaS, technology, or other B2B solutions.
• Hands-on experience managing paid media campaigns, including LinkedIn Ads and Google Ads.
• Strong knowledge of HubSpot or similar marketing automation platforms.
• Experience using CRM and marketing analytics tools to measure campaign performance.
• Strong understanding of lead generation, nurturing strategies, conversion optimization, and full-funnel marketing.
• Ability to interpret data, identify trends, and translate insights into actionable recommendations.
• Excellent project management, communication, and collaboration skills.
• Ability to work independently and manage priorities in a remote, high-growth environment.
• Experience with Account-Based Marketing (ABM) strategies is an asset.
• Familiarity with Salesforce or other CRM platforms is an asset.
• Experience using AI-powered marketing tools, SEO, content marketing, or supporting SDR/BDR teams is an asset.

• Competitive base salary of $80,000–$95,000 CAD annually, plus performance-based bonus opportunities.
• Comprehensive health benefits package.
• Generous paid time off and company holidays.
• Fully remote work environment with flexibility across Canada.
• Opportunity to own and shape a high-impact marketing function.
• Exposure to a collaborative, growth-oriented team and leadership group.
• Career development opportunities within a rapidly expanding organization.