Marketing Specialist-West Valley in Goodyear, Arizona at IRONWOOD PHYSICIANS,P.C.

Position Summary:

Responsible for assisting the Marketing Manager in our overall marketing efforts. Overall responsibility of marketing initiatives that will promote the long-term growth of Ironwood. Performs other duties and responsibilities as required. Must be able to travel between our West Valley locations on a regular basis as well as be available for outside events during nights and weekends.

Content Creation & Management:

• Create, host, produce, and manage multimedia content, including podcasts, videos, blogs, and other digital materials, to effectively promote practice services.
• Collaborate with physicians, supportive care services staff, and patients to create compelling stories and educational content that aligns with the practice’s brand and values.

Physician Marketing:

• Build and maintain relationships with referring physicians and healthcare providers through targeted marketing initiatives.
• Coordinate and conduct daily lunch meetings, presentations, and informational sessions to promote practice services and foster strong professional relationships.
• Track and analyze referral patterns and physician engagement to identify opportunities for growth.

Event Planning & Coordination:

• Plan and execute marketing events, health fairs and community outreach programs.
• Coordinate logistics, including venue selection, catering, materials, and promotion, to ensure successful events.
• Collaborate with internal teams and external partners to maximize event impact and visibility.

Marketing Strategy & Execution:

• Develop and implement comprehensive marketing plans to support practice goals and objectives.
• Collaborate with the marketing manager to ensure alignment with overall practice branding and messaging.
• Monitor market trends, competitor activities, and patient feedback to continuously improve marketing strategies.

Qualifications:

• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.).
• Proven experience in digital content creation, including video filming and editing and event planning.
• Portfolio showcasing examples of your content creation work, such as videos, podcasts, blogs, social media posts, or any other relevant marketing materials.
• Strong understanding of healthcare marketing, patient engagement, and physician outreach.
• Excellent communication and interpersonal skills, with the ability to build relationships with a diverse audience.
• Skilled in utilizing marketing tools and platforms, including video production and editing software.
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite), and applications (Web analytics, Google Adwords etc.).
• Knowledge of HTML, CSS and web development tools (e.g. wordpress) desired.
• Attention to detail for precise analysis of data.
• Critical thinking and problem-solving skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Time management and multitasking skills with the ability to prioritize tasks.

Education and/or Experience:

• Associate degree in marketing, preferably in healthcare field.
• Minimum of 2 years of experience in marketing, preferably in the healthcare industry required.

We offer a competitive salary and a comprehensive benefit package including health/dental/vision and life insurance, 401K, and a caring work environment. We are an E.O.E.

Please visit our website at www.ironwoodcrc.com. "Outsmarting Cancer One Patient at a Time"