Director of Sales & Marketing in Dallas, Texas at The Archetype Strategy

Location: Remote (U.S. preferred) — Travel Required
Company: Archetype Infrastructure Solutions

Archetype Infrastructure Solutions is a fast-growing firm specializing in telecommunications and structured cabling solutions. We deliver mission-critical infrastructure to support modern businesses and organizations in construction, utilities, and civil engineering. Our services include:

• Fiber Optic Services — Splicing, termination, testing, and maintenance.

• Low Voltage Cabling — Structured cabling, Cat5e/6/6a, and backbone solutions.

• Distributed Antenna Systems (DAS) — Enhanced wireless coverage and network expansion.

• Wi-Fi & Network Solutions — Installation and optimization of wireless networks.

• Data Center & Server Room Infrastructure — Rack and cabinet installations, power management, and cooling solutions.

We are building a reputation for reliability, innovation, and results, and we’re now ready to scale.

We are seeking a Director of Sales & Marketing to take full ownership of our growth strategy. This leader will design and execute the go-to-market plan, expand brand visibility, and generate inbound client interest — all while enjoying the flexibility of a remote role with the excitement of in-person travel for client engagement, networking, and industry events.

• Develop and execute a sales strategy targeting mid-market and enterprise clients across telecom, data infrastructure, and construction.

• Own the full sales cycle: prospecting, pitching, negotiating, and closing.

• Build and manage a pipeline of qualified opportunities.

• Over time, hire and mentor a small team of sales/business development professionals.

• Launch marketing campaigns that clearly communicate our telecom and infrastructure solutions.

• Build case studies and client success stories that highlight our fiber, cabling, DAS, Wi-Fi, and data center expertise.

• Manage online presence (LinkedIn, SEO, website) to ensure Archetype is discoverable and trusted.

• Explore partnerships, industry events, and PR opportunities to position Archetype as a leader in telecom and cabling solutions.

• Partner with company leadership to define growth targets and priorities.

• Establish KPIs for sales and marketing performance and provide regular reports.

• Identify new markets, verticals, and opportunities for expansion.

• 5–10 years of experience in B2B sales, business development, or marketing, ideally in telecommunications, infrastructure, or industrial services.

• Proven track record of building and closing pipelines from scratch.

• Strong understanding of digital marketing and inbound lead generation.

• Entrepreneurial, hands-on, and comfortable working in a growing company environment.

• Exceptional communication and relationship-building skills.

• Willingness to travel regularly for client meetings, conferences, and industry events.

• Bonus: Existing network of telecom, construction, or IT infrastructure contacts.