Integrated Marketing Manager, Culinary in Canada Creek, Nova Scotia at Jobgether
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Job Description
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Integrated Marketing Manager, Culinary based in Canada.
This is a highly strategic and culturally driven marketing role at the intersection of food, storytelling, and omnichannel brand experience. You will own the integrated marketing strategy for culinary programs, including cooking classes, in-store experiences, and chef-led initiatives that define the brand’s unique positioning. Acting as the bridge between culinary operations and marketing execution, you will translate culinary trends, customer insights, and performance data into compelling campaigns and experiences. The role requires both strategic vision and hands-on execution, with full ownership of integrated briefs and go-to-market planning. You will collaborate across creative, digital, retail, and operations teams to ensure consistent and impactful storytelling. This is a fast-moving, high-ownership environment where culinary passion directly drives customer engagement and business growth.
- Develop and execute integrated marketing strategies for culinary programs, cooking classes, and experiential offerings aligned with broader go-to-market priorities.
- Translate customer behavior, performance data, and culinary trends into actionable marketing strategies that drive trial, repeat attendance, and cross-sell opportunities.
- Serve as the internal culinary trend authority, monitoring food culture, ingredient movements, chef communities, and media to inform marketing direction.
- Identify emerging culinary trends and translate them into campaign concepts, content strategies, partnerships, and storytelling opportunities.
- Own the creation of integrated marketing briefs for culinary initiatives, ensuring clarity and alignment across creative, digital, and operational teams.
- Partner cross-functionally with Culinary Operations, Programming, Creative, PR, Digital, Social, and Store teams to ensure cohesive execution across channels.
- Support seasonal and quarterly go-to-market planning, prioritizing initiatives based on customer impact, brand value, and commercial performance.
- Analyze campaign and program performance in collaboration with analytics teams to continuously optimize strategy and execution.
- Ensure consistent alignment between culinary programming and broader brand messaging across all customer touchpoints.
- 5–8+ years of experience in integrated marketing, brand marketing, or go-to-market roles in consumer, food, hospitality, culinary, or retail environments.
- Strong culinary fluency with a deep personal and professional understanding of food culture, cooking, and the culinary media landscape.
- Proven experience building insight-driven, customer-centric marketing strategies that connect storytelling to measurable business outcomes.
- Ability to identify and translate culinary and cultural trends into actionable marketing campaigns and content strategies.
- Strong experience developing integrated briefs that guide cross-functional creative and channel execution.
- Proven success working in matrixed environments with cross-functional stakeholders including operations, merchandising, and creative teams.
- Strong understanding of omnichannel marketing, including digital, social, email, and in-store activation.
- Experience contributing to seasonal or quarterly go-to-market planning and prioritization.
- Strong communication and storytelling skills with the ability to align diverse stakeholders around a shared vision.
- Analytical, performance-driven mindset with experience using insights and data to optimize marketing strategies.
- Comfort working in fast-paced, high-ownership environments with evolving priorities.
- Competitive compensation package estimated at $135,000–$145,000 USD equivalent.
- Remote (Canada) or hybrid (Seattle, WA) work flexibility depending on location.
- Comprehensive health, dental, and vision coverage (region-dependent).
- Retirement savings plan with employer matching (RRSP/401k equivalent).
- Paid time off policies and company-wide holidays.
- Employee discounts across a portfolio of lifestyle and culinary brands.
- Opportunity to shape a flagship culinary program at the heart of a consumer brand.
- High-impact role with direct influence on customer experience and brand storytelling.
- Collaborative, creative environment blending culinary culture with modern marketing innovation.