Digital Marketing Specialist in Newington, New Hampshire at Wilcox Industries

Wilcox is seeking a Digital Marketing Specialist to build and manage marketing systems that support lead engagement, customer retention, and distributor communication. This role plays a critical function in augmenting the company’s existing sales, creative and media efforts by supporting and introducing structured marketing programs across email, social media, and partner channels. The Digital Marketing Specialist will help transform individual marketing activities into scalable, measurable engagement systems that strengthen customer relationships and support revenue growth.

Working closely with Sales and Creative, this individual will translate product positioning, field insights, and company milestones into targeted digital campaigns, consistent communications, and enhanced brand presence across key audiences.

ESSENTIAL DUTIES & RESPONSIBILITIES

Email Marketing & Lifecycle Management

• Develop and manage email marketing programs across the customer lifecycle:
  - Lead nurturing (new inquiries and inbound leads)
  - Customer onboarding and retention
  - Re-engagement campaigns
• Build and maintain audience segmentation (military, law enforcement, commercial, distributors)
• Create automated workflows aligned with sales goals and customer behavior
• Monitor, analyze, and optimize performance (open rates, CTR, engagement, conversions)

Social Media Strategy & Engagement

• Support and augment existing social media strategy with a focus on engagement and relationship-building
• Actively engage with distributor, partner, and end-user content to strengthen digital relationships
• Identify opportunities to amplify real-world product usage, field applications, and partner activity
• Collaborate with Creative to ensure alignment with brand voice, visual standards, and messaging
• Help evolve social media into a two-way communication channel that reinforces credibility and trust within core markets

Company Communications & Press Support

• Track company milestones, product developments, contract wins, and key announcements
• Translate internal updates into structured external communications
• Develop and maintain a press release cadence and editorial calendar
• Draft and coordinate press releases in collaboration with internal stakeholders
• Ensure consistent messaging across press, email, and social channels

QUALIFICATIONS & REQUIREMENTS
Education & Experience:

• Bachelor’s degree in Communications, Marketing, or a related field; or equivalent combination of education and experience.
• 3–6 years of experience in digital marketing, preferably in B2B or product-driven industries
• Veteran and service members are encourage to apply, equivalent military experience will be considered.

Required Skills/Abilities:

• Hands-on experience with email marketing and automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, Klaviyo)
• Experience with audience segmentation and lifecycle marketing workflows
• Strong written communication and organizational skills
• Ability to manage multiple projects and priorities in a collaborative environment
• Basic proficiency in photo, graphic and video editing tools for content creation and content repurposing (e.g., Adobe Creative Suite, Canva, or similar)

Preferred Skills/Abilities:

• Experience supporting or engaging distributor or partner networks
• Familiarity with CRM systems and sales collaboration
• Experience in technical, regulated, or defense-adjacent industries

Wilcox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state or local laws.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.

Wilcox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state or local laws.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.