Director, Product Marketing in Andover, Massachusetts at Straumann Group

About Straumann Group

The Straumann Group is a leading global provider of dental technologies and solutions, dedicated to advancing oral health and restoring patients’ smiles worldwide. Headquartered in Basel, Switzerland, Straumann develops, manufactures, and markets an extensive portfolio of products and services across implantology, restorative dentistry, orthodontics, digital dentistry and

About Neodent

Neodent is one of the fastest-growing brands in implant dentistry, built on a clear mission: expand access to life-changing implant treatment by making it simpler, more efficient, and more affordable for clinicians.

Founded “by a dentist, for dentists,” Neodent is designed around what clinicians actually need—intuitive systems, streamlined workflows, and predictable clinical outcomes. The portfolio is especially strong in immediate placement and loading protocols, enabling doctors to treat more patients in less time while maintaining high clinical confidence.

With a presence in 95+ countries and more than 3 million implants sold annually, Neodent has proven global traction—and significant runway for continued expansion.

As part of the Straumann Group, Neodent combines the agility of a high-growth brand with the backing of a global leader in implant and digital dentistry.

In North America, Neodent represents a major growth engine within Straumann’s multi-brand strategy—positioned to win in a large and underpenetrated segment of the implant market.

Supported by Straumann USA in Andover, MA, Neodent offers a strong commercial infrastructure, including:

Position Overview

We are seeking a Director, Product Marketing, to lead the strategic direction, commercial performance, and lifecycle management of Straumann’s Neodent Implant portfolio across North America (NAM).

This role sits at the intersection of market insight, clinical innovation, and commercial execution, translating customer and market intelligence into differentiated portfolio strategy, compelling value propositions, and high-impact product launches. The Director will play a critical role in driving portfolio growth, strengthening market leadership, and shaping how Straumann delivers value to clinicians and patients.

Reporting to the VP, Marketing & Education – North America, this leader will own portfolio strategy and downstream execution, while partnering closely with Global Product Management, Sales Leadership, Clinical, and Operations to influence investment priorities and accelerate business performance.

Scope & Impact

• Portfolio Ownership: Neodent
• Business Impact: Direct influence on revenue growth, market share, and product adoption
• Leadership: Lead and develop a high-performing team of product marketing professionals
• Cross-Functional Influence: Key partner to Sales, Global, Clinical, Finance, and Supply Chain
• Market Position: Advance Straumann’s leadership in premium segment

Key Responsibilities

1. Portfolio Strategy & Growth

• Define and lead the NAM product marketing strategy aligned to global direction and regional market dynamics
• Own portfolio positioning, segmentation, and value proposition development across implant and biomaterials solutions
• Translate market, customer, and competitive insights into clear growth strategies and commercial priorities
• Identify and prioritize high-impact opportunities to accelerate revenue, share, and profitability

2. Launch Excellence & Commercial Execution

• Lead end-to-end commercialization strategy for new product launches, ensuring strong market adoption and revenue realization
• Partner with Sales Leadership to deliver best-in-class go-to-market strategies, tools, and enablement
• Ensure alignment across Marketing Communications, Training, and Sales to drive consistent, high-impact execution
• Establish and scale launch excellence frameworks and best practices across the portfolio

3. Market, Customer & Competitive Insight

• Build a deep, data-driven understanding of customer needs, clinical trends, and competitive dynamics
• Leverage insights to inform portfolio strategy, messaging, and innovation priorities
• Maintain strong engagement with Key Opinion Leaders (KOLs) and industry forums to shape perspective and influence

4. Innovation & Global Partnership

• Partner closely with Global Product Management and R&D to influence pipeline direction, prioritization, and regional relevance
• Develop robust business cases to support new product development and portfolio evolution
• Act as the voice of NAM to ensure global innovation aligns with regional customer and market needs

5. Performance Management & Business Planning

• Own portfolio performance tracking, including revenue, adoption, and lifecycle metrics
• Lead forecasting and demand planning alignment with Finance and Supply Chain
• Regularly communicate business performance, risks, and opportunities to executive leadership
• Drive a culture of data-led decision making and accountability

6. Team Leadership & Organizational Impact

• Build, lead, and develop a high-performing product marketing team with strong commercial and strategic capabilities
• Foster a culture of ownership, innovation, and continuous improvement
• Create an environment of psychological safety, accountability, and high performance
• Elevate product marketing as a strategic partner to the business, not just a support function

Success in the First 12 Months

• Establish a clear, differentiated portfolio strategy aligned to NAM growth priorities
• Deliver high-impact product launches with measurable adoption and revenue outcomes
• Strengthen alignment and credibility with Sales Leadership and Global partners
• Improve portfolio performance visibility, forecasting accuracy, and decision-making rigor
• Build and develop a high-performing, engaged product marketing team

Qualifications

Required

• Bachelor’s Degree required; MBA or advanced degree preferred
• 10–15+ years of experience in Medical Device or Life Sciences, with a strong emphasis on product marketing and commercialization
• Proven track record of owning and growing product portfolios with measurable commercial impact
• Demonstrated success leading cross-functional initiatives in a matrixed global organization
• Experience leading and developing high-performing teams

Preferred

• Experience in dental, implantology, or clinically driven product environments
• Strong capability in market segmentation, value proposition development, and go-to-market strategy
• Ability to operate effectively at both strategic and executional levels
• Exceptional communication, influence, and stakeholder management skills
• Demonstrated ability to translate complexity into clear, actionable strategies

Working Conditions

• Hybrid work environment (Andover, MA – 3 days/week onsite)
• Domestic and international travel: ~20–30%

Why This Role

This is a high-impact leadership role with the opportunity to shape the future of Straumann’s core implant and biomaterials business in North America—driving growth, influencing global strategy, and delivering meaningful outcomes for clinicians and patients.

Compensation

Annual base range $185 - 210k + variable 25% bonus. Final base pay for this position will vary candidate experience relative to what the company reasonably anticipates for this position.