Senior Performance Marketing Manager in Canada Creek, Nova Scotia at Jobgether

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Performance Marketing Manager based in Canada.

We are seeking a strategic and data-driven performance marketing leader to drive user acquisition, activation, and revenue growth through scalable paid marketing programs.
This role sits at the intersection of growth strategy, experimentation, analytics, and execution, with ownership across the full performance marketing funnel.
You will develop and optimize multi-channel campaigns, transforming insights and investments into measurable business outcomes.
The position offers the opportunity to influence self-serve growth initiatives while partnering closely with Product, Growth, Analytics, and Marketing teams.
You will leverage emerging technologies, including AI-powered workflows, to improve efficiency, accelerate decision-making, and scale marketing impact.
This is an ideal opportunity for an experienced marketer who thrives in fast-paced environments and enjoys solving complex growth challenges.

The Senior Performance Marketing Manager will own the strategy, execution, and optimization of paid acquisition initiatives to accelerate growth and maximize marketing impact. The role involves:

• Developing and executing performance marketing strategies aligned with user acquisition, activation, conversion, and revenue growth objectives.
• Owning multi-channel paid marketing programs across platforms such as paid social, affiliates, display, native, programmatic, app-focused channels, influencer partnerships, and emerging acquisition opportunities.
• Building annual and quarterly acquisition roadmaps based on growth goals, audience insights, experimentation results, and funnel performance analysis.
• Managing paid channel performance end-to-end, including strategy development, campaign execution, optimization, reporting, and budget allocation.
• Identifying opportunities to improve campaign efficiency, scale acquisition efforts, and increase self-serve revenue contribution.
• Monitoring and analyzing key performance indicators including engagement, signups, trial starts, activation rates, customer acquisition costs, conversions, retention, lifetime value, and revenue impact.
• Translating performance data into actionable recommendations, investment decisions, and continuous optimization strategies.
• Designing and leading structured experimentation programs across audiences, channels, messaging, creative assets, offers, and funnel stages.
• Partnering with Analytics, Growth, Product, and other cross-functional teams to define hypotheses, measure results, and scale successful initiatives.
• Building and leveraging AI agents and automated workflows to streamline campaign execution, improve reporting, and uncover performance insights faster.
• Creating strong feedback loops to improve trial-to-paid conversion rates and long-term customer value.

The ideal candidate is an experienced performance marketing professional with a strong background in growth strategies, paid acquisition, and data-driven optimization. Candidates should bring:

• 8+ years of experience in performance marketing, growth marketing, user acquisition, or a related field.
• Strong experience supporting product-led growth (PLG) and/or self-serve business models.
• Hands-on expertise managing paid acquisition channels, including paid social platforms such as Meta, Reddit, LinkedIn, affiliate programs, and consumer-focused marketing channels.
• Proven experience driving measurable improvements in user acquisition, trial growth, conversions, and revenue through paid marketing initiatives.
• Strong understanding of SaaS, B2B, B2C, or prosumer growth models, with experience optimizing customer journeys from acquisition to retention.
• Deep knowledge of funnel optimization, experimentation methodologies, and free-to-paid conversion strategies.
• Strong analytical capabilities, including experience evaluating ROI, CAC, LTV, marginal returns, and marketing performance metrics.
• Ability to connect marketing activities with business outcomes such as activation, retention, and revenue growth.
• Experience working collaboratively with Product, Growth, Analytics, and other cross-functional teams in fast-moving environments.
• Strategic thinking combined with hands-on execution skills and the ability to adapt to changing priorities.
• Interest in applying AI tools and automation to improve marketing workflows and operational efficiency.

The role offers a competitive compensation package and a flexible environment designed to support professional growth, collaboration, and long-term success, including:

• Fully remote work opportunity for candidates located in the United States.
• Competitive annual base salary ranging from $119,000 USD to $173,000 USD.
• Comprehensive health, dental, and wellness benefits.
• Retirement savings support, including 401(k) matching opportunities.
• Equity grant opportunities.
• Performance-based incentive programs where applicable.
• Generous paid time off policy.
• Parental leave support programs.
• Remote-first work environment with opportunities for team connection and company events.
• Professional growth opportunities within a collaborative, innovative, and mission-driven culture.
• Access to tools and resources that encourage learning, experimentation, and responsible AI adoption.
• Paid volunteer days and employee recognition programs.