CRM Analyst in Irvine, California at Learfield IMG College

Position Title: CRM Analyst

Requisition ID: R101565

Location: Irvine, CA | Exton, PA | Dallas, TX

Full/Part-Time: Full time

About Us:

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

The CRM Analyst is responsible for implementing, configuring, administering, and supporting Salesforce Sales Cloud solutions for Paciolan clients across the sports, entertainment, and performing arts industries.

The ideal candidate combines strong technical expertise with excellent client-facing consulting skills. They thrive in a fast-paced, collaborative environment and enjoy solving complex business challenges through innovative CRM solutions. This position requires a proactive, analytical professional who can translate business needs into scalable Salesforce solutions while delivering exceptional client support and training.

Essential Duties & Responsibilities:

• Implement, configure, and customize Salesforce Sales Cloud to support client objectives related to ticket sales, customer service, fundraising/development, and marketing initiatives.

• Lead Salesforce onboarding efforts, including end-user training and adoption support for Paciolan's Salesforce Lightning platform.

• Serve as the Salesforce administrator for a portfolio of client accounts, managing system configuration, maintenance, user support, and enhancements.

• Provide ongoing consulting and strategic guidance to clients to ensure Salesforce solutions align with evolving business needs.

• Understand and support data integrations between Salesforce and Paciolan products and systems.

• Troubleshoot and resolve system issues, data discrepancies, and configuration challenges.

• Partner with internal teams to improve product functionality, integrations, and operational processes.

• Leverage Salesforce administrative tools and platform features to optimize system performance and user experience.

• Manage multiple priorities and projects while meeting established deadlines.

• Participate in occasional evening and weekend work as business needs require.

Minimum Qualifications:

• 2+ years of progressive experience within the ticketing, live entertainment, sports, or events industry, including hands-on experience with Salesforce Sales Cloud administration, CRM implementation, and business systems support.

• Bachelor’s degree from an accredited college or university, or equivalent combination of education and experience.

• Salesforce Administrator Certification required or obtained within six months of hire.

• Experience configuring and supporting Salesforce Lightning Experience.

• Knowledge of Salesforce automation tools, including Flows and validation rules.

• Strong analytical, problem-solving, organizational, and troubleshooting skills.

• Strong verbal and written communication skills with the ability to train and support non-technical users.

• Proficiency with Microsoft Office applications, including Excel, Word, PowerPoint, and Outlook.

• Experience using AI-powered productivity or CRM tools to improve workflows and client outcomes.

The approximate national base pay range for this position is $65,000.00 to $75,000.00. Please note that this is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance. Placement on the range may vary based on factors including but not limited to job-related knowledge, skills, and experience, and geographic location. The pay rate will comply with all minimum federal, state, and local wage/salary requirements.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.