Manager, Marketing Operations in Canada Creek, Nova Scotia at Jobgether
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Job Description
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Manager, Marketing Operations in Canada.
This role is central to enabling a high-performing, data-driven marketing organization within a fast-scaling SaaS environment. You will design and optimize the systems, processes, and data infrastructure that power marketing execution and performance visibility. Acting as a key operational partner, you will ensure campaigns are measurable, scalable, and properly connected across the funnel. The position requires strong collaboration with Demand Generation, Product Marketing, Sales, and Revenue Operations teams. You will translate marketing needs into structured workflows, automation, and reporting frameworks that improve efficiency and decision-making. This is a high-impact opportunity to shape how marketing performance is tracked, attributed, and optimized at scale.
- Support the execution of marketing campaigns across multiple channels, ensuring proper setup, tracking, documentation, and performance measurability.
- Maintain and optimize campaign tracking frameworks to ensure consistent, reliable reporting across all marketing initiatives.
- Own and improve lead lifecycle processes, including lead capture, scoring, routing, and nurture workflows.
- Monitor funnel performance and identify opportunities to improve conversion rates across stages such as MQL, SQL, and pipeline contribution.
- Support marketing attribution efforts and deliver clear performance insights across campaigns and channels.
- Build dashboards and reports to track marketing KPIs, funnel health, and pipeline contribution.
- Ensure strong cross-functional alignment between marketing, sales, and revenue operations teams.
- Drive data quality, governance, and consistency across marketing systems and reporting tools.
- Contribute to automation initiatives and the adoption of AI-enabled tools to improve marketing operations efficiency.
- Support the optimization and administration of key marketing technologies and integrations.
Requirements:
- 3–5 years of experience in Marketing Operations, Growth Operations, or a related function in a B2B SaaS or high-growth tech environment.
- Hands-on experience with marketing campaign execution, demand generation support, and performance tracking.
- Strong expertise in Marketo and working knowledge of Salesforce CRM.
- Experience with analytics tools such as Google Analytics, Amplitude, or similar platforms.
- Ability to analyze marketing data and build clear, actionable reports using BI or reporting tools.
- Solid understanding of lead lifecycle management, funnel metrics, and marketing attribution models.
- Experience supporting marketing data governance, quality, and system integrity.
- Familiarity with tools such as Intercom and experience connecting product usage data to marketing workflows is an asset.
- Exposure to AI-enabled tools and automation within marketing workflows is strongly preferred.
- Strong communication skills with the ability to translate marketing requirements into scalable systems and processes.
- Highly detail-oriented, with a strong focus on data accuracy and operational excellence.
Benefits:
- Competitive total compensation package with base salary and performance-based variable pay.
- Remote-first work environment with flexibility to work from anywhere within Canada.
- Flexible working hours and a strong emphasis on work-life balance.
- Comprehensive health, dental, and vision benefits.
- Employee Assistance Program (EAP) and wellness spending account.
- Responsible and flexible time-off policy to support rest and recharge.
- Stock options allowing employees to participate in company ownership.
- Paid volunteer days and community engagement initiatives.
- Strong focus on learning, development, and career growth opportunities.
- Collaborative, fast-moving culture with a focus on impact and continuous improvement.