Senior Marketing Manager in New York, New York at General Admin NYC

Title: Senior Manager, Local Store Marketing

Reports to: Sr. Director, Local Store Marketing and Property Director, Operations
Location: New York City – The Ritz-Carlton New York, NoMad

Salary: $120-140k + Benefits

José Andrés Group (JAG) is seeking a seasoned, strategic, and highly hands-on Senior Marketing Manager to lead marketing efforts for José Andrés Group’s restaurants and experiences at The Ritz-Carlton New York, NoMad. This role will serve as the dedicated marketing lead for the property, partnering closely with Operations, Events, PR, agency and hotel partners to drive aligned positioning, guest engagement, restaurant traffic, event awareness, and brand visibility across multiple concepts and dining experiences.

Role Summary
Reporting to the Senior Director of Local Store Marketing and the Property Director of Operations, the Senior Local Store Marketing Manager will actively participate in the development of local marketing strategies and be responsible for execution on behalf of JAG’s F&B operations at The Ritz-Carlton New York, Nomad. This role maintains consistent strong focus on driving business performance through integrated marketing, local partnerships, event support, and in-market brand presence.

This role is ideal for a results-oriented marketer who is equally comfortable guiding strategy, actively engaging with agency partners, and executing tactics that drive measurable results. The ideal candidate deeply understands the luxury NYC market, thrives in fast-paced hospitality environments, and brings strong relationship-building skills alongside operational excellence.

Key Responsibilities

Local Marketing & Community Engagement

· Serve as the dedicated in-market marketing lead for José Andrés Group’s restaurant portfolio at The Ritz-Carlton New York, NoMad

· Develop and maintain strong relationships with local tastemakers, concierge teams (residential, corporate, hotel), luxury partners, businesses, and cultural organizations to drive guest traffic

· Identify and execute localized marketing, partnerships, and field marketing opportunities that connect the restaurants to the surrounding community and target audiences

· Maintain a strong pulse on the NYC market, competitive landscape, luxury hospitality trends, and guest behavior to inform marketing strategy along with selective programming and partnerships

· Regularly spend time on the floor understanding the cadence and audience of our concepts, cultivating relationships and identifying opportunities to increase visibility and drive covers.

Marketing Strategy & Agency Management

· Lead development and execution of integrated marketing plans supporting restaurant programming, seasonal campaigns, launches, partnerships, and business priorities

· Work closely with external agency and creative partners, including PR, paid media, content production, and design resources, aligning agency performance and executing agreed-upon tactics as applicable

· Partner closely with centralized JAG marketing team overseeing content and editorial strategy, social media, email marketing, and digital channels to ensure alignment and timely execution

· Ensure all marketing initiatives maintain strong alignment with refined brand positioning, storytelling, and luxury hospitality standards

· Manage marketing calendars, campaign timelines, approvals, and cross-functional coordination across internal and external stakeholders

· Execute and creatively direct content shoots to further support marketing campaigns and editorial calendars

· Coordinate closely with hotel property marketing team on cross-promotion and property calendar.

Events, Partnerships & Event Sales Support

· Partner closely with JAG and The Ritz-Carlton Events and Sales teams to support private dining, group sales, and on-property programming initiatives

· Actively participate in the development of marketing strategies and promotional plans to support group sales goals and increase awareness of event spaces and experiences

· Collaborate cross-functionally to concept and execute tentpole activations, partnerships, dinners, cultural programming, and guest experiences, ensuring alignment with hotel marketing team

· Support influencer hosting, media visits, VIP experiences, and partnership activations in coordination with PR and Operations teams.

Digital & Performance Oversight

· Oversee performance and execution across social media, email marketing, web, and paid media channels in partnership with centralized internal teams and agency partners

· Ensure content calendars, campaign messaging, and digital touchpoints support overall business objectives and seasonal priorities, while staying aligned to luxury brand positioning on property

· Monitor campaign performance and marketing effectiveness across channels, leveraging insights and reporting to optimize strategy and drive results

· Maintain awareness of emerging platforms, trends, and hospitality marketing best practices.

Cross-Functional Leadership & Operations

· Responsible for coordination with and optimization of JAG shared marketing services at a property level, and property integration with JAG brands and outlets across markets as necessary

· Serve as the primary liaison between agency partners, JAG Marketing, and on-property Operations and Events teams, and hotel marketing team

· Partner with Operations leadership to support menu launches, collateral updates, guest experience initiatives, and operational communications around storytelling and programming

· Manage local marketing budgets, invoices, and reporting in partnership with Finance team

· Ensure seamless execution and communication across stakeholders in a dynamic environment.

Qualifications

• 10+ years of experience in luxury hospitality, restaurant, lifestyle, or experiential marketing.
• Strong understanding of the NYC hospitality, cultural, and luxury landscape.
• Proven experience executing integrated marketing campaigns, community marketing, partnerships, and events from strategy through delivery and measurement.
• Experience managing external partners across PR, paid media, content, and design.
• Experience supporting hotel F&B outlets and event-driven businesses.
• Existing relationships within NYC hospitality, media, and business communities.
• Strong operational instincts with the ability to manage multiple priorities and execute in a fast-paced environment.
• Exceptional communication, relationship-building, and project management skills.
• Highly collaborative, proactive, and solutions-oriented.

In Return, We Offer You

• Competitive base salary and performance-based bonus opportunities
• Comprehensive health & wellness benefits
• Retirement savings plans
• Employee dining and partner discounts
• Professional growth within an award-winning, values-driven hospitality group

Equal Opportunity Employer

José Andrés Group is an Equal Opportunity Employer and participates in the federal E-Verify Program.