CPG Sales and Project Manager in Healdsburg, California at SingleThread Farms - Restaurant - Inn

COMPENSATION + BENEFITS

• Pay Scale: $95,000 - $125,000/year*
• Medical, Dental, Vision Plans
• Paid Time Off - Including Vacation, Sick and Mental Health Time Off
• Employee Assistance Program - 6 free counseling sessions annually
• Employee Dining and Wine Discounts
• Daily Family Meal
• Access to Customized Educational Opportunities
• Opportunity for advancement within the Vertice portfolio

POSITION SUMMARY

The CPG Sales and Project Manager is responsible for driving revenue growth while overseeing cross-functional projects that support product launches, retail execution, and account success. This role bridges sales strategy and operational execution, ensuring timelines, deliverables, and customer expectations are met across key retail and distribution partners.

KEY RESPONSIBILITIES

• Manage and grow key CPG accounts across retail, wholesale, and/or e-commerce channels
• Develop and execute sales strategies to achieve revenue, distribution, and margin targets
• Own customer relationships, including buyer communication, forecasting, and promotional planning
• Prepare and present sales decks, line reviews, pricing, and promotional proposals
• Monitor sales performance, velocity, and inventory levels; recommend corrective actions

• Lead cross-functional projects related to product launches, packaging updates, promotions, and retail resets
• Develop project timelines, milestones, and deliverables; ensure on-time execution
• Coordinate with marketing, operations, supply chain, finance, and external partners
• Track risks, dependencies, and resource needs across projects
• Maintain project documentation and status reporting for leadership

• Manage go-to-market plans for new products and line extensions
• Ensure accurate setup of items (pricing, UPCs, case packs, specs) with internal teams and customers
• Oversee retailer onboarding, item setup, and launch readiness
• Collaborate with Marketing to align launch strategy, messaging, and execution across channels

• Track KPIs including revenue, distribution, promo performance, and project timelines
• Analyze sales data and customer insights to inform strategy and forecasts
• Prepare regular performance reports for internal stakeholders

Each of the items listed is considered to be an essential function of the role. However, this list should not be construed as an exhaustive list of all the responsibilities of the position. Vertice Hospitality reserves the right to alter the duties of this role.

* The above represents the expected pay range for this position, that we in good faith believe we would pay for this role at the time of this posting. This range may be modified in the future.

• 3–6+ years of experience in CPG sales, account management, and project management
• Experience working with retailers, distributors, and e-commerce platforms
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
• Excellent communication, presentation, and organizational skills
• Excellent interpersonal skills with the ability to manage sensitive and confidential situations with tact, professionalism, and diplomacy.
• Tech-savvy with proficiency in the Google Suite, Excel, PowerPoint, and CRM or project management tools
• Must be able to work a varying shift, including evenings, weekends, and holidays.

• Experience in food, beverage, beauty, or wellness CPG categories
• Familiarity with retail portals (e.g., SPINS, Nielsen, IRI, Vendor Central, Retail Link)
• Experience managing product launches or retail resets
• PMP or other project management certification a plus

ENVIRONMENTAL AND/OR PHYSICAL REQUIREMENTS

• Ability to perform the essential job functions consistently, safely and successfully with the ADA and other federal, state, and local standards
• Must be able to lift and carry up to 40 lbs; Ability to stand and/or sit for prolonged periods of time
• Ability to physically maneuver through work areas; bend, lift, carry, reach/extend arms, and hands above shoulder height frequently, climb stairs and steps, or otherwise move in a constantly changing environment

KEY COMPETENCIES

• Analytically minded: always thinking about how to use data to support decision-making. Brings an analytical perspective to conversations and can explain their quantitative viewpoint to others
• Independent, self-starter: can push projects forward completely independently, proactively offers next steps and prioritizes their work on their own, does not require significant oversight
• Collaborative: enjoys working with others towards a common goal and values cooperation
• Oriented towards positive impact: taking responsibility and initiative to resolve issues, always clearly communicating with leadership team and team members
• Decisive: accepting responsibility for making things happen, thinking ahead, and developing contingency plans
• Motivated and committed: approaching all tasks with enthusiasm and seizing opportunities to learn new skills or knowledge in order to improve your performance
• Flexible: responding quickly and positively to changing environments
• Be a positive role model: demonstrate the ethos of Kyle, Katina, Tony and the leadership team

Vertice Hospitality is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation in accordance with applicable federal, state and local laws.

Vertice Hospitality is committed to hiring a diverse workforce, sustaining an inclusive culture, fostering an environment of continual improvement, and offering opportunities for growth and career development.