Director of Marketing and Community Outreach at Savings Bank of Mendocino County – Ukiah, California

Job Title: Director of Marketing & Community Outreach

Department: Marketing

Reports To: Chief Banking Officer

FLSA Status: Exempt

This is an onsite position

Starting Annual Salary: $119,588.00 - $125,882.00

SUMMARY

Are you a motivated and high performing individual who has strong people and organizational skills, and a desire to work at a local business dedicated to meeting the financial needs of its customers, validating the investment of its shareholders, and investing its time, money, and expertise to support worthy causes throughout Lake and Mendocino Counties? Savings Bank of Mendocino County has proudly been serving the needs of our communities since 1903 and is seeking a qualified and experienced professional to lead our Marketing Department as Director of Marketing & Community Outreach. This role is responsible for overseeing and executing all marketing initiatives and community engagement strategies that align with the Bank’s values, goals, and mission.

The Director leads the Marketing Team in branding, advertising, community partnerships, digital strategy, public relations, product promotion, and customer experience initiatives. This highly collaborative role works closely with internal and external stakeholders and maintains active relationships with vendors to ensure the Bank’s messaging, promotions, and campaigns are consistent, impactful, and aligned with our strategic priorities.

The ideal candidate has ten years of experience in marketing and communications, strong project management skills, and a strategic mindset. A successful person in this role has excellent leadership skills; is skilled at building strong collaborative relationships; enjoys coaching others to reach their full potential; has strong organizational and time management skills; and thrives in a dynamic, evolving environment. Savings Bank is excited to add to our team of individuals seeking to fulfill the Bank’s vision of Investing in the future as your local independent bank, committed to the prosperity of our communities, employees and shareholders.

ESSENTIAL JOB FUNCTIONS & RESPONSIBILITIES

To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Lead and manage the Marketing Department team, setting goals, providing coaching, conducting evaluations, and promoting professional growth.
2. Develop and manage the Bank’s annual marketing and community outreach plan and budget.
3. Direct the planning and execution of digital marketing strategies, including social media, email marketing, website content, and data analytics.
4. Cultivate relationships with media outlets and serve as a spokesperson or liaison for public relations activities as needed.
5. Guide the creation of internal and external communications including advertisements, press releases, customer messaging, and the Bank’s Annual Report.
6. Oversee the design, production, and distribution of marketing collateral, product literature, signage, displays, and digital assets.
7. Lead the development of advertising campaigns, product promotions, and brand awareness efforts in collaboration with stakeholders align marketing and outreach initiatives with business goals.
8. Partner with vendors to develop and implement strategic marketing plans that reflect the Bank’s brand and voice.
9. Direct the Bank’s sponsorships and charitable giving programs in alignment with community engagement goals and Community Reinvestment Act (CRA) requirements.
10. Represent the Bank at community events and direct staff and volunteer participation in local initiatives.
11. Partner with Compliance, Technology, and third-party vendors to ensure marketing materials meet regulatory and accessibility standards.
12. Maintain department policies, procedures, and risk assessments, ensuring timely updates and audit readiness.
13. Model the Bank’s Principles and Professional Standards.
14. Active member of the following committees:

• Business Continuity Plan
• Compliance
• Senior Leadership Team
• Community Reinvestment Act
• Injury Illness Prevention Program

1. Perform other related duties as assigned.

MINIMUM QUALIFICATIONS

• Bachelor’s degree
• 10 years’ experience in marketing, communications, or public relations
• 5 years’ experience in a leadership role

CORE SKILLS

• Microsoft Office Suite and Adobe Acrobat
• Graphic design
• Social Media & Content Management
• Event planning
• Public Relations
• Managing budgets, marketing strategy, community engagement initiatives

PREFERENCES

• Experience in the financial services industry
• Community Reinvestment Act (CRA) experience
• English/Spanish Bilingual skills
• Experience with Adobe InDesign
• Photography & Video Production

JOB COMPETENCIES

• Leadership & Strategic Thinking: Provides clear direction, inspires and motivates teams, and aligns marketing strategies with organizational goals.
• Project & Time Management: Prioritizes tasks, manages multiple deadlines, and drives efficiency across projects.
• Customer & Community Focus: Champions the Bank’s community values and elevates the customer experience through marketing.
• Data & Reporting: Quantifies campaigns and report results; assists with monthly/quarterly marketing reports; gathers, analyzes, and reports marketing performance to inform strategy and demonstrate impact.
• Fostering Communication: Listens and communicates openly, honestly, and respectfully with different audiences; promoting dialogue and building consensus.
• Initiative: Deals with situations and issues proactively and persistently, seizing opportunities to go above and beyond.
• Teamwork: Works collaboratively with colleagues, community partners and vendors to achieve organizational goals.
• Creativity and Innovation: Expands on the thinking or solutions proposed by others; modifies current approach to better meet needs; demonstrates curiosity, digging for information below the surface; and thinks about problems from a new perspective.
• Career Development & Coaching: Mentors, coaches, and develop staff and builds their knowledge; guides staff on marketing initiatives, how to perform work tasks; and directs people to the appropriate source for further information.
• Collaboration: Recognizes, values, and leverages the unique perspectives, experiences, and talents of every individual; promoting understanding, fairness and inclusion throughout the organization.

POSITION BENEFITS

• Competitive, market-based pay
• Comprehensive insurance benefits package including medical, dental, vision and more
• 401(k) plan with maximum 6% employer match
• Profit Sharing plan
• Paid vacation, holidays, and sick leave
• Employee Health and Wellness program
• Community volunteer opportunities
• Professional development and training opportunities

EQUAL EMPLOYMENT OPPORTUNITY

Savings Bank of Mendocino County is an Equal Opportunity Employer and employment selections are based on merit, qualifications and abilities. Savings Bank of Mendocino County will consider all qualified applicants for employment and does not discriminate in employment opportunities or practices on the basis of: age, race, religion, color, sex, national origin, sexual orientation, gender identity, protected veteran, disability, or any other status protected by law.

PHYSICAL & MENTAL DEMANDS

The physical and mental demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This position is set in a quiet, office environment but includes attending meetings and events in the community where the noise level will vary. The position is generally regarded as light work. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to lift, carry, push, pull or otherwise move objects, including the human body. While performing the duties of this job, the employee may be required to alternately stand, walk, sit, reach with arms, talk or hear and use hands to write, type, and handle or feel objects, tools or controls. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading. Some driving may be required. Employee must possess the ability to read, write, perform basic math functions, understand basic communication and instructions, carry out instructions, complete basic problem-solving and analyzing of information, and make independent decisions within scope of responsibility. A post-offer physical is not required for this position.